Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Are You a Jewelry Know-It-All?

Sure, you may know your 4Cs and the difference between a carat and a karat. But how well do you know the REALLY IMPORTANT jewelry facts, like "Jewelry in Pop Culture" and "Songs about Jewelry?" Test your knowledge with this quiz from the American Gem Society.  ...

Clear as day.

There are certain things I know clear as day: I'm not going to win the HGTV Dream Home Sweepstakes. We'll never know what the hell Tom Brady was thinking to get implicated in Deflategate. Your bridal customer is not afraid to buy online. To be clear, only 1 out of 10 bridal customers are currently buying online*. But, the primary...

Act of Kindness

Social media is a powerful tool. The smallest mistake on social media can blow up in your face, while a kind gesture can come back to reward you. That is exactly what happened with a jeweler in the Toledo area. I love this story, and I love that it reached me in a consumer setting (instead...

Buy Your Pinspiration

Everyone knows Pinterest, the super-popular social network, allows people to search for everything, from clothing that matches their own personal style to recipes they want to try to garden art. Looking for tips on how to make over your kitchen? Find ideas galore on Pinterest. The beauty of Pinterest is you can create your own boards...

Crunchy Taco Cups

Ingredients 1 pound lean ground beef, browned and drained 1 envelope (3 tablespoons) taco seasoning 1 (10-oz) can Ro-Tel diced tomatoes and green chiles 1½ cups sharp cheddar cheese, shredded (or Mexican blend) 24 wonton wrappers   Directions: Preheat oven to 375 degrees F. Generously coat a standard size muffin tin with nonstick cooking spray. Combine cooked beef, taco seasoning, and tomatoes in a bowl...

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