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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

A New Technology: “CapCam”

As I am browsing through “AdWeek.com”, I stumble across an article, written by Lauren Johnson about a new technology developed by the beer brand, “Beck’s” and BBDO Germany. The new technology is a “CapCam”, which is a 360-degree camera that fits on top of a beer bottle (in this case, a Beck’s beer bottle). The idea behind...

Cause and Effect

If you just returned from JCK Las Vegas and had the privilege of attending the Jewelers for Children Facets of Hope dinner, congratulations! There’s a special feeling everyone receives from doing something good and supporting some very worthwhile charities. What’s more, doing good is often the key to doing well in business. To those businesses that understand...

Gen X: The New Luxury Buyers

It seems lately that there has a lot of talk about the boomers and millennials but little about Generation X.   Generation X is the new customer segment that is emerging in luxury. Now that Gen X is reaching the peak of their professional lives – they’re between 35 and 46 today – many are out-earning Boomers....

Drumroll Please….

We’re happy to welcome the newest addition to our Fruchtman team –  Taylor Hartfield. Taylor is joining Fruchtman as Account Coordinator, and will work closely with our Account Executives to assure each of our clients enjoys outstanding service and support. Up Close And Personal Taylor Hartfield – Account Coordinator Taylor studied Apparel Merchandising and Product Development and Marketing at Bowling...

Philly Cheesesteak Sliders

    INGREDIENTS 7 tablespoons extra-virgin olive oil 1 pound beef tenderloin, cut into thin strips Salt and pepper 2 large bell peppers, cut into thin strips 2 onions, halved and thinly sliced 16 dinner rolls, split 6 ounces provolone cheese, shredded (about 1 1/2 cups) DIRECTIONS Preheat the oven to 375 degrees. In a large skillet, heat 3 tablespoons olive oil over medium-high heat until rippling....

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