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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Don’t Gamble With Your Jewelry

Going to JCK? The Buzz is about security for your personal jewelry.   Jewelers Mutual Insurance Company (JMI) has important advice for attendees. When you check in to your hotel room, you should read what you are signing. Most casinos, resorts and hotels have disclaimers stating the hotel is not responsible for loss or theft of personal property....

Chocolate Caramel Pretzel Bark

    Ingredients: 1 cup (2 sticks) of unsalted butter 1 cup packed light brown sugar ¼ tsp. sea salt ½ tsp. pure vanilla extract 5 cups pretzels (can make this gluten free by using gluten free pretzels) 18 oz. of semi-sweet chocolate (can use 12 oz. bag if you don’t want less chocolate, but what’s up with that?) Sea salt for topping. Directions: Preheat oven to...

TAG You’re It!

Tag Heuer jumps into the Luxury Smartwatch category. Although smartwatches still haven't taken the world by storm, it's clear that wearable tech is trending. What do you think? Would you add to your Tag Heuer lineup? Read more here....

Winning The Inbox Battle

There’s no denying that email is still a very viable part of a company’s marketing plan. Great emails are short, purposeful, visual and at a glance, deliver a message to your subscribed recipients. But a good subject line can mean the difference between an email that gets opened and checked out and one that gets deleted...

If Everything Is Bold, Nothing Is Bold.

Hierarchy. It’s a word that you’ve undoubtedly heard, but have you ever taken a moment to stop and think about what it actually is, how it’s achieved and why it’s important? From a creative standpoint, hierarchy is one of the core elements of design, which basically means the order of information importance. Often times, we in...

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