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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Let The Media Tell Your Story… For FREE!

You don’t have to spend thousands of dollars every time you want a story in your local media. Use good old-fashioned public relations and let the media tell your story for free. Look at the buzz created a couple of weeks ago by James O. Poags Jewellers in Strathroy, Ontario, Canada. Poag’s has a rental program, “Something...

Italian Chicken Pasta Salad

Ingredients Kosher salt 3 cups dried elbow macaroni ½ cup plus 2 tablespoons extra-virgin olive oil 1 cup cubed rotisserie chicken 1 cup diced English cucumber (about 1/3 cucumber) 1 cup halved cherry tomatoes ½ cup chopped pitted Nicoise olives ½ cup chopped roasted red peppers (about 1 whole) ½ cup ¼-inch diced hard salami (about 4 ounces) ¼ cup diced red onion (about ½ small) ¼...

Remember Google Glass?

Remember Google Glass? After that prototype came and went without much fanfare, Google is working on its next big idea: skip the glass, and implant the computer right into your eye. Google has recently patented this new technology, which would take their current work from Google Glass and smart contact lenses and turn them into what...

Mother’s Day Is May 8th

With Mother’s Day coming up this weekend, it just wouldn’t be right not to write about such an important holiday, especially for jewelers – heck, for U.S. retailers as a whole. Mother’s Day, according to eMarketer, is the third largest retail holiday in the United States; it is said that over 80% of Americans celebrate Mother’s...

How Organized Is Your Desktop?

I’m not talking about your physical desktop, though it’s important to keep that organized, too. Take a look at your computer desktop. Is it cluttered with files you were going to just “put on the desktop for now?” I’ve seen way too many desktops with icons completely covering the background – it always makes me shudder....

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