Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Are You Hip To Fitbit®?

About three weeks ago, I decided to buy something nice for myself. I always heard people talking about these “Fitbits,” and knew a little bit about them from my time selling them as a retail worker through school. Everyone that had one seemed to love it, and I never heard any complaints. I now finally understand...

We’ve Got A Winner!

Congratulations to our client, Jewelers of America, who just received one of only six grants from JCK during the 18th annual Industry Fund awards. More than $293,000 in grants were awarded this year to individuals, groups, or associations whose work results in the betterment of the overall jewelry industry. On receiving the award, David Bonaparte, Jewelers of America...

Oops, Google Did It Again

Just when you think you have your AdWords campaigns performing nicely, Google switches up the program. In case you were not aware, Google is no longer placing paid search ads on the right side of desktop search results. Will this have a significant impact on future performance and will it require some re-thinking to your approach...

The Gem That Got Away

“Regrets, I’ve had a few, but, then again, too few to mention,” sang Frank Sinatra. While we like to think we are very savvy in business, jewelers and designers have regrets, too. The most recent newsletter edition of INDESIGN features a fascinating story about 15 jewelers and designers who let something special slip through their fingers. Whether...

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