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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Spinach Shakshuka

3 tablespoons extra-virgin olive oil, plus more for drizzling 1 large yellow onion, finely chopped 1 small jalapeño, seeded and finely chopped 4 garlic cloves, finely chopped 1/4 teaspoon ground coriander 1/4 teaspoon ground cinnamon 1 teaspoon kosher salt 10 ounces baby spinach 2 teaspoons fresh lemon juice 4–6 eggs Freshly ground black pepper Feta cheese and roughly chopped fresh cilantro, for sprinkling PREPARATION 1. Heat the olive oil...

Breaking The Ice

Turning a stranger into a lifelong client isn’t an easy task. It requires earning their trust and proving that you have their best interests in mind. It requires understanding their needs, their budget, their tastes, and even their personality. Traditionally, this means making their experience the best you possibly can after they’ve stepped through your doors....

Howdy Houston And Hello Chicago!

Howdy Houston! Fruchtman Marketing is pleased to announce the addition of Shaftel Diamond Company to our stable of amazing clients.  Shaftel, located in Houston’s famed Galleria area, signed with us to handle all their digital marketing efforts.  Since 1978, this family-owned business has been one of Houston’s most prominent diamond wholesalers and colored stone dealers, as well...

Fish Tacos With Lime-Cilantro Crema

CREMA: 1/4 cup thinly sliced green onions 1/4 cup chopped fresh cilantro 3 tablespoons fat-free mayonnaise 3 tablespoons reduced-fat sour cream 1 teaspoon grated lime rind 1 1/2 teaspoons fresh lime juice 1/4 teaspoon salt 1 garlic clove, minced   TACOS: 1 teaspoon ground cumin 1 teaspoon ground coriander 1/2 teaspoon smoked paprika 1/4 teaspoon ground red pepper 1/8 teaspoon salt 1/8 teaspoon garlic powder 1 1/2 pounds red snapper fillets Cooking spray 8 (6-inch)...

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