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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Enjoy This Hidden Facebook Gem!

If I’m being completely honest, I don’t think I could care less about basketball, or this “Madness” thing that everyone seems to enjoy. What I do love however, are simple, flashy, mind-numbing mobile games that I can play when I need to take a quick mental break. If you’re at all like me, pull out your...

Embark On A Journey With Your Smartphone

We’ve read again and again how mobile usage is changing the way we market to consumers. We all know how much we have come to truly rely on our phones to be our pocket computers — and not really our phones so much. When you think about it, calling these devices smartphones is not really accurate...

Flying Billboards Are In Our Future

An engagement ring flying at a bridal show or circling throughout the stadium at a sporting event? This is not some futuristic brainchild of a think tank.  Aerotain from Switzerland has created Skye and already put it into use.  The organization is fueled by a young and driven team with backgrounds in Disney Research, Silicon Valley startups,...

Muffin Madness

I've never met a blueberry muffin I didn't like. But, this one is my personal favorite! 2 cups all-purpose flour 2 teaspoons baking powder 3/4 teaspoon salt 1 stick (1/2 cup) unsalted butter, softened 1 cup granulated sugar 2 large eggs 1 1/2 teaspoons vanilla extract 1/2 cup milk 2 1/4 cups fresh blueberries   Crumb Topping 1/2 cup flour 1/2 cup light brown sugar 1/2 teaspoon cinnamon 5 tablespoons unsalted...

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