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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

The Rock Horror Picture Show

Lab-grown diamonds are diamonds, correct? They’re not cubic zirconia. They’re not glass. They’re not moissanite. They are real diamonds with all the same physical and chemical properties. According to a story reported about a year ago on the CBS local LA affiliate, “A synthetic diamond is going to have the same physical, chemical and optical properties as...

The Growth Of Co-Op SEM

There’s a growing trend in the world of jewelry co-op advertising. Finally, brands seem to be catching on to the fact that digital media should be a part of a successful retailer’s marketing mix. Over the last year or two, we’ve seen more and more brands mandate that in order for retailers to receive full co-op...

National Jewel Day Is March 13!

When it comes to holidays, March 13 is a real gem! It's National Jewel Day, an annual holiday that celebrates magnificent gemstones of all shapes, sizes, cuts and colors. While the origins of this holiday are unknown, does it really matter? After all, it’s time to brighten the end-of-winter blahs. Create YOUR buzz! Use this little-known, unique holiday to reach out...

Southwest Breakfast Burritos

You can have breakfast burritos on even the busiest morning! Spend a fun Sunday night making these delicious burritos, wrap them in shrink wrap, put them in the freezer, warm them in the microwave, and you have a wonderful breakfast each morning. INGREDIENTS 12 eggs 2/3 cup milk ½ teaspoon salt 2 tablespoons butter 1 pound bulk pork sausage (or substitute ground...

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