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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Finding Your ‘Hum’

Shonda Rhimes is notoriously known as the creative guru who came up with popular ABC shows such as “Grey’s Anatomy,” “Scandal,” and most recently “How to Get Away with Murder.” In a recent Ted Talks episode, Shonda provides her work/life balance in terms of ‘finding her hum’ - her creative sense and inspiration that keeps her working...

Working with jewelry marketing specialists

Gut Check: Are You Ready To Work With An Ad Agency?

You’re an independent retail jewelry storeowner doing it all, including your own jewelry marketing. You’re overwhelmed and aren’t able to spend the time you need on your sales floor. Not to mention, you’re not really sure what you’re doing — or if the results you’re seeing — are good, bad or otherwise. You’ve started researching agencies...

Spicy Ramen Noodle Macaroni And Cheese

Ingredients 4 (3 ounce) packages of Ramen Noodles (noodles only) 1 tablespoon butter 1 tablespoon flour 1½ cups milk 1 (8 ounce) package (2 cups) Pepper Jack Cheese, shredded 2 teaspoons Sriracha sauce ½ teaspoon salt Instructions Bring a pot of water to boil and add noodles. Boil 1 minute, or 1 minute 15 seconds. (Trust me). Drain in a colander and rinse with cold water....

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