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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Stop And Think

With school, jobs, families and relationships, our lives can get packed with tasks and activities very quickly. People are constantly on the go, running from one thing to the next. How often are we able to break away from busy routines to stop and reflect? Not just what needs to be done the next day, but...

Co-op vs. Store Branding

It’s that time of year again. Co-op advertising for 2015 is due to be submitted for reimbursement. In the midst of that paperwork, you need to find out from your vendors what your co-op allowance is for this year and make a plan on how best to utilize it. A lot of vendors have made changes...

Portfolio 101

Whether it's graphic design or custom jewelry design, a creative portfolio is important to you as an individual and business owner. A portfolio shows prospects your capabilities and, when it comes to turning creative into dollars, is one of the most effective tools in your business arsenal. What is a portfolio? A portfolio is a display of your...

Go Blue For Chad Tough.

So I am not sure how many of you are college football fans, but I consider myself a huge follower and a big fan of the Maize and Blue, The University of Michigan Wolverines. This past week was massive for college football as it was National Signing Day across the country – a day where National...

Our New Team Members!

Joining our team are two professionals with a passion for helping your business grow! Elizabeth Gladieux, Copywriter, has extensive experience within the corporate and nonprofit sectors. She has a broad background that includes the arts, media and marketing. Elizabeth is a graduate of the University of Missouri at Columbia with a degree in journalism. Her career highlights...

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