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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Paczki

Ingredients 1 1/2 cups warm milk (no warmer than 110 degrees) 2 packages active dry yeast (remember to proof yeast before you begin) 1/2 cup sugar 4 ounces (1 stick) room-temperature butter 1 large room-temperature egg 3 large room-temperature egg yolks 1 tablespoon brandy or rum 1 teaspoon salt 4 1/2 to 5 cups all-purpose flour 1 gallon oil for deep frying Granulated sugar (optional) Confectioners sugar (optional) Fruit paste or...

Houston, We’ve Got A Problem.

If you are one (of the many) upscale, fine jewelry retailers who did not see their sales go through the roof this holiday season, or if you are one (of the many) upscale, fine jewelry retailers who saw a reduction in their average sale, or if you are one (of the many) upscale, fine jewelry retailers...

Eau de Tiffany?

If you could create a perfume for your store, what would it smell like? The behemoth brand with their signature color box is getting on board and has announced they’ll be launching fine fragrances as an extension of their brand, through an agreement with Coty. The fragrances will be sold at luxury retailers and Tiffany stores. They...

Shopping Starts On Social Media

It may be hard to connect with Millennials, but it’s definitely not hard to find them. With 72% of the Internet-using population on social media sites like Facebook, it’s a no-brainer that there’s leverage to get your message to these new consumers. But how much stock do Millennials put in products they see on social media?...

Spaghetti Carbonara

Ingredients Kosher salt 6 slices thick-cut bacon, cut into ½-inch pieces 2 tablespoons extra-virgin olive oil 3 cloves garlic, crushed 1/2 teaspoon minced fresh rosemary 2 red jalapeno peppers, seeded and minced 1/4 cup cognac or brandy (optional) 12 ounces spaghetti 3 large eggs 3/4 cup freshly grated Parmesan cheese, plus more for garnish 1/2 cup freshly grated Pecorino Romano cheese 2 tablespoons chopped fresh parsley Freshly ground pepper Directions: Bring...

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