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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.
Cheesecake

Cherry Cheesecake Ice Cream

By Kristy Cartmell, Designer July is National Ice Cream Month! With this Cherry Cheesecake Ice Cream recipe, you won’t be able to go wrong all summer long - plus, you’ll have the satisfaction of making it with your own two hands! This recipe is easy and only requires 10 minutes of prep and an overnight freeze for...

Mobile Website

Are You Checking Your Website on Your Phone?

by Charles Pobee-Mensah, Director of Digital Marketing For a jeweler, checking your website is work. And most jewelers have computers for doing work. So, most of the time when jewelers check their websites, it’s on a computer. But is that how your customers view your website? Nope. Your Customers Find You On Their Phones Ok, it’s not literally all...

Red, white, and blueberry trifle

Red, White & Blueberry Trifle

Ingredients Two 16-ounce containers strawberries Two 6-ounce containers blueberries One 6-ounce container blackberries 3/4 cup granulated sugar 1/2 teaspoon finely grated lemon zest 2 tablespoons fresh lemon juice Pinch kosher salt One 8-ounce package cream cheese 2 cups heavy cream 1/2 teaspoon pure vanilla extract 1 prepared angel food cake (about 12 ounces) Confectioners' sugar, for garnish, optional Directions Trim and quarter the strawberries and set aside. Combine the...

One to one marketing

One to One Marketing Magic

by Ellen Fruchtman, President In a local Toledo Advertising Club meeting years ago, I listened to an interesting talk by two individuals: Don Peppers and Martha Rogers, Ph.D. Martha Rogers was somewhat of a local celebrity teaching marketing at Bowling Green State University. Don Peppers was her business partner, previously known as a well- respected new business...

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