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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Finding Your Place In The Newsfeed

We’re not quite half-way through the year but Facebook has made some major changes that left many concerned about their place on our newsfeeds. Earlier this year, they made a big step in legitimizing pages by removing irrelevant or “fake” likes from business pages. But that’s old news, and as many people noticed, legitimate content was almost...

Avocado Egg Rolls

INGREDIENTS 1 cup vegetable oil 3 avocados, halved, peeled and seeded 1 Roma tomato, diced 1/4 cup diced red onion 2 tablespoons chopped fresh cilantro leaves Juice of 1 lime Kosher salt and freshly ground black pepper, to taste 8 egg roll wrappers FOR THE CILANTRO DIPPING SAUCE 3/4 cup fresh cilantro leaves, loosely packed 1/3 cup sour cream 1 jalapeño, seeded and deveined, optional 2 tablespoons mayonnaise 1 clove...

David Letterman Steps Down

After 33 years and 6,028 episdoes, The Late Show with David Letterman has come to an end this past week, as the last episode aired Wednesday Night, May 20! From reviews of classic segments, to a final monologue – here is a top-10 list of how this final show, as Adweek writer Jason Lynch feels, was...

The Buzz

Have you made your JCK Las Vegas itinerary yet? Make sure it includes a visit to the Fruchtman Marketing Booth, #S10453. Take a minute to chat with our marketing experts. It could be the most profitable move in your business’s history. See you there!...

Take a hands-on approach to increasing sales

People love to watch things. We watch television. We watch birds. We even watch cat videos on the internet. (I’m not judging.) We’re a society of watchers. That’s not really a bad thing, especially if you can tap into that love for spectatorship. It can be used to strengthen customer relationships, increase exposure, and even build profits. I’m...

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