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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Cranberry Orange Chia Seed Jam

Yields: 8 ounces  Total Time: 15 minutes Ingredients: 10 ounces fresh cranberries 1/4 cup pure maple syrup 3 tablespoons fresh squeezed orange or tangerine juice 3 tablespoons water 2 tablespoons chia seeds In a medium saucepan, add all ingredients except chia seeds. Cook over medium to low heat, stirring occasionally until the cranberries begin to break, about 7-8 minutes. Turn the heat off and with...

Black Friday: What You Need To Know

At this point, your Black Friday plans should be in place and your advertising airing. If you found yourself skipping Black Friday this year because you were unsure of what exactly to do, here is some information to keep in mind for next year. The Offer: Not sure of what offer to use? At the end of...

Plans for Thanksgiving?

Working in marketing, I can understand that desire to get the jump on the competition, but to what extent is that okay? Over the past few years, we have really started to witness “Black Friday” becoming “Black Thursday” and ultimately taking over Thanksgiving. People are supposed to be home with their families on this day, giving...

New Year. New Look.

As the new year approaches, it might be time to take a fresh approach. Could be your marketing. Could be some inventory changes. But the first thing anyone sees when they come to your door (and in your door) is the look of your store. If your business needs some freshening up, there's nothing quite like...

Christmas Morning Casserole

Christmas Morning Casserole   Ingredients 7 eggs ¼ cup of milk 1 16 ounce package refrigerated flaky biscuit dough, cut into 1-½ inch pieces 1-½ cup sharp cheddar cheese, shredded 4 green onions, chopped 6-8 slices of bacon, cooked, drained on paper towels and cut into 1-inch pieces   Directions Preheat oven to 350° and lightly grease a 9" x 13" casserole dish. In a large bowl, beat...

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