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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Time For A Change

Have you thought about changing your company’s logo? What would make a company want to do such a thing – change the icon customers have grown to recognize and associate with your business? A lot goes into changing a logo – the thought process behind it, the many questions the company must ask itself – the main...

Stuff You’ll Love

Smartphones and tablets have taken over in a big way, which is not news to anyone. Combining countless devices into one, the technology in these devices has become ubiquitous and, in many cases, unavoidable. But while many consider them to be a necessary tool in order to function, there is a particular community that has run...

Clean Eating, No Churn, Mango Ice Cream

Ingredients 14 ounce can coconut milk, full fat (I recommend Thai Kitchen)* 3 - 4 cups mango chunks, frozen** 1/4 cup raw honey Directions In a blender or food processor, add all ingredients and process until smooth. You might leave some larger mango pieces if you wish. Pour into any container with a lid, place in a freezer and freeze for...

The Buzz

According to a recent survey published by CareerCast.com, becoming a jeweler is considered one of least stressful careers someone can choose. The survey, which listed the 10 least stressful career paths for 2015, placed jewelers in the number five position, right between medical records technicians and medical laboratory technicians. Other non-stressful jobs included hairdressers, audiologists, and...

Are Loyal Customers a Thing of the Past?

You’re working hard to connect with both potential and current customers these days, be it via traditional radio or digital, outdoor or social endeavors, and you’re continuing to make sales. But it’s no longer easy to have a repeat customer at “hello.” Today’s consumers expect much more from their shopping experience in order to make a...

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