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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Are You Thinking About 2016 Yet?

Now is the time. It’s almost October and you know as well as we do that Q4 is your busiest time of the year. There is no better time to step back, review your year-to-date numbers and programs, and think about what needs to be done for a successful first quarter in 2016. In particular, answer...

First Comes Love, Then Comes Marriage, Then…

There has been a whole lot of “buzz” in the personal lives of the Fruchtman Marketing team. Junior Account Executive Lindsay Bernsdorff is now Lindsay Dodd. She and her husband, Kyle, tied the knot September 5th. And Account Coordinator Dustyn Evearitt and wife, Stephanie, are now the proud parents of twins! Carsyn Elliot and Callie Mae were born...

Facebook: You’re Doing It Wrong.

As the social media landscape continues to shake itself out, it also continues to evolve. Regardless of what you may hear, Facebook is still the most effective social tool for independent jewelers. Other top players, such as Pinterest and Instagram, are simply not as effective in brand building and driving sales. Sure, there are exceptions to...

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