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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Turkey Chili

2 pounds ground turkey ½ pound thick-cut bacon, cut into ½ inch pieces 2 cloves garlic, minced 2 medium onions, chopped 2 bell peppers (any color), chopped 2 tablespoons chili powder 1 tablespoon each of chipotle chili powder, ground cumin, dried oregano, and smoked paprika Salt and pepper 15 ounce can kidney beans 15 ounce can black beans 24 ounce can crushed tomatoes 24 ounce can diced...

Do Business and Politics Mix?

You work hard to build a business. So if you have strong feelings about a political view, should you stand behind your convictions? On this Election Day – November 3, 2015 – it seems like a great subject to write about because we have exactly 365 days until the big one, and the candidates are certainly...

What Makes A Good Ad?

As an advertising agency, we look at, review, and develop new ads every day. We create a connection with the consumer and intrigue them to learn more by coming into a store and/or visiting a website. But we often find ourselves asking, what makes a good advertisement? Whether it's a banner for a website, a :30 radio spot, or a...

Drone Delivery

There’s a little extra buzz in The Buzz this week. It’s the buzz you hear when a drone makes a jewelry delivery. Illinois jeweler Tony D’Ortenzio had a long-time dream to deliver jewelry via drone, and he worked with a tech-savvy customer to make it come true. D’Ortenzio used a drone to deliver a gold watch to...

Insanely Creative Pumpkins

Artist Jon Neill was spotlighted in a recent Snickers® ad for his ability to carve a ridiculously creative pumpkin. The Snickers - Hungry for Halloween? ad showcases his design process in a spooky way. The introduction resembles a scene from a scary movie and then transitions into Neill’s design process and abilities. The pumpkins are so realistic...

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