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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

The Buzz

You won’t find any of these bracelets at a high-end jewelry auction. But for Minecraft fans, they’re the height of haute gaming couture. As recently reported in JCK News Daily, several retailers are now selling the Gameband, which allows users to take their Minecraft game and characters wherever they go. Called the Gameband + Minecraft, the band plugs into...

Rethink the Traditional Mother’s Day Gift

On April 16, Adweek chose Hefty for their “Ad of the Day.” These three ads are essentially giving moms permission to party hard with the perfect party cup from Hefty. Opening up on ordinary moms performing daily tasks, they begin telling us about the parties they attended the night before. Using the latest slang, you wouldn’t expect...

Ribs With Sweet Cola Barbecue Sauce

Ingredients Sweet Cola Barbecue Sauce: 1 Tbs vegetable oil 1 medium onion, finely chopped 3 cloves garlic, finely chopped 2 cups ketchup 1 can cola 1/2 cup apple cider vinegar 2 Tbs brown sugar 1/2 Tbs fresh ground black pepper 1/2 Tbs onion powder 1/2 Tbs ground mustard 1/2 Tbs lemon juice 1 Tbs Worcestershire sauce Dry Rub: 2 Tbs salt 2 Tbs brown sugar 2 tsp garlic powder 2 tsp onion powder 1 tsp...

Game of Thrones Returns In A Big Way

HBO’s Game of Thrones returned on Sunday night, April 12, with its highly anticipated first episode of season five. And as many of us Game of Thrones fans were not surprised to hear, the show’s audience continues to grow. This, obviously, is great news for HBO. Eight million total viewers tuned in for the season premiere, according...

Ready to get SMARTer about marketing?

If you’re heading to The SMART Show, you won’t want to miss the experts from Fruchtman Marketing. Fruchtman PresidentEllen Fruchtman and Executive Vice President Angie Ash will be speaking Friday, April 17th, from 3:45 p.m. – 5 p.m. in Conference Level – Room 7. They’ll be dishing the details on how to create an effective marketing...

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