‘Tis the season! The season of falling leaves, dropping temperatures, back to school, and of course, FOOTBALL! Even better, COLLEGE FOOTBALL. As a Michigan fan, this season is different from many others as the so-called prodigal son, Jim Harbaugh, is back in Ann Arbor. (Sorry, non-Michigan fans, this might not be an article you consider “stuff...
If your campaign slogan works for you, stick with it. Think of it this way: You’ve seen it 100% (or nearly 100%) of the times it has run in your advertising, be it on billboards, print ads, or social media. But your customer base has seen it less than 15% of its exposure time. Take, for example,...
It’s Live! It’s official. The new website for Bergstrom Jewelers in St. Louis Park, MN, has launched! Along with a great new look, the site also features information about Ring Cam rental and the store’s diamond auction service. See it at bergstromjewelers.com. We showed our true colors. September 4 marked National College Color Day, and never to shy...
September is a crazy month for us here at Fruchtman Marketing – September is a planning meeting month. We’ve set aside the month for our clients to travel to beautiful Toledo, sit down with us in our office, and have our annual pow-wow. We’ll be learning more about our clients’ 2015, solidifying Q4 and mapping out...
When designing for a two-page spread in a magazine, there is only so much you can do to grab the reader’s attention. With a little creativity and some great photography, these designers have created spreads that will make any magazine reader look twice. Check them out here. ...
