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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Magazines Guarantee ROI

Print advertising isn’t dead, and one group is out to prove it in a big way. Earlier this month, The Association of Magazine Media (MPA) announced an initiative to guarantee return on investment for print advertising. If an advertiser’s campaign meets certain criteria, they would qualify for additional free advertising placements if they fail to reach the...

Back to the Future…is NOW!

October 21, 2015, is the date Marty McFly and Doc Brown traveled to 2015 from the 1980s, and that day is tomorrow! As a fan of the Back to the Future trilogy, as I am sure many of you are, October 21, 2015, is a HUGE day. To celebrate, many companies are creating renditions of their “future” products...

Jewelry Industry Groups Create New Political Council.

There’s a new collective voice for the jewelry industry on Capitol Hill. According to IDEX Online, nine US jewelry associations have partnered to form the United States Jewelry Council (USJC). The purpose of the new organization is to work more closely together on making sure the US jewelry industry is represented at government and international levels,...

Chocolate Caramel Pretzel Bark

INGREDIENTS 1 cup (2 sticks) of unsalted butter 1 cup packed light brown sugar 1/4 tsp. sea salt 1/2 tsp. pure vanilla extract 5 cups gluten-free pretzels 12 oz. bag of semi-sweet chocolate chips (verify gluten-free) Additional coarse sea salt for sprinkling   INSTRUCTIONS Line a jelly roll pan with aluminum foil. Don't use a cookie sheet without edges as your caramel will run off! Preheat...

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