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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Why You Need to Push Appraisals

by Angie Ash, EVP I was out with a group of friends last week (finally!), and over a glass of wine, one of my friends started telling me about her summer garage sale. She made $800 and seemed thrilled with it. Then she said something that made my heart sink and threatened to make me choke on...

Loyalty Programs

by Ellen Fruchtman, President Interested in a customer loyalty program? Recent research conducted by a company called Yotpo concluded that 68% of their respondents said they would join a loyalty program for brands they like. Yes, running a loyalty program means you will have to give away something, be it discounts, early access to events, sales, and...

Barley & Lentil Salad

by Kelsi Roth, Graphic Designer and Social Media Coordinator This healthy dish is quick and easy for a busy weeknight! You can even prep the necessary ingredients while the grains cook, making this dinner even more efficient. Barley & Lentil Salad ½ cup pearled barley½ cup dried lentilssalt¼ cup dried cranberries¼ cup toasted walnuts2 tbsp fresh lemon juice2 tbsp...

Could Google Be Making A Virtual Window Into Your Store?

by Charles Pobee-Mensah, Director of Digital Marketing As tech companies busily move forward with figuring out how to create the next generation of technology, we slowly start to get a glimpse of how things might change for the world of retail jewelry. During a recent conference, Google gave us a little preview of something that could change...

Three Quick Tips For Social Media

by Shane O'Neill Gone are the days of the “social media plaything” mindset. The course has changed, and those who want to succeed are taking things seriously. It’s all about strategic planning and execution. So let’s start with some basics most amateurs ignore. Choose Your Platform When choosing your social media platforms, remember, you most likely can’t do everything...

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