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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

The Limit May Not Exist

Wouldn’t we all love more space? Well, there is good news: it looks like Twitter might be in the process of giving some to users. The popular social media site currently has a limit of 140 characters per tweet. When someone starts to type a tweet, every character is counted down starting at 140, so they...

Introducing Jenny Macino

The Buzz this week is all about graphics, specifically, our new graphic designer, Jenny Macino! Jenny made the jump from Bowling Green State University, where she studied Visual Communication Technology, and brought with her an incredible eye for design and an uncanny knack for tech. In addition to digital design experience, Jenny has worked in retail...

What Are You Waiting For?!

September was an insane month for us here at Fruchtman Marketing – it was annual meeting month. We structured the month for several of our clients to travel to Toledo, sit down with the marketing team, and talk shop. We learned about our clients’ 2015 to date, solidified Q4, and mapped out the 2016 strategy for...

Where Are You, Howard Beale?

You have to admit, there are many times life imitates art. Take the movie, Network (1976). Written by Paddy Chayefski, the film was considered "culturally, historically, or aesthetically significant" by the Library of Congress. If you haven't seen it (I'm assuming there are some younger people out there reading this), you really must. It is as...

Pink Cottage Dessert Salad

INGREDIENTS 1 16-ounce container fat-free cottage cheese 1 1/3-ounce box sugar-free strawberry gelatin 4 ounces whipped topping 1 20-ounce can unsweetened crushed canned pineapple In a food processor, blend cottage cheese until smooth. Sprinkle dry gelatin over the top and blend with whipped topping. Refrigerate several hours for gelatin to dissolve. Serve and enjoy!...

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