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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

What is a Shade Ball?

For lack of a better term, “shade balls” are exactly what their name implies - balls that provide shade. Some 96 million black carbon balls partially filled with water are being deployed into California’s reservoirs to aid in the conservation of water due to the severe drought. They float on top of the water to prevent rapid...

The Buzz

Hiller Jewelry, of Metairie, Louisiana, has signed with Fruchtman Marketing as a digital client. Hiller is known as an expert in the quest for specialty jewelry. Along with their beautiful in-house collections and a custom jewelry service, father-and-daughter team Joe and Lisa Biderman love to help customers in their search for the perfect piece of jewelry....

Why Reviews are Great for your Business

So you’ve determined where you’re going on vacation. You can’t wait to have that fruity drink in your hand. And now you’re ready to book your accommodations. Chances are, you’re going to do your due diligence and check out what others are saying about the resorts you’re considering before you make your decision. There’s no doubt online...

Jon Stewart Signs Off Of The Daily Show

Last Thursday night, Jon Stewart’s final broadcast of The Daily Show aired on Comedy Central. Without a doubt, Stewart’s sign-off marked the end of an era for Comedy Central. It could be argued that Jon Stewart has been one of (if not THE) most influential news anchors of his generation; funny, as he’s not a news anchor...

Instagram Adventure

Do you remember books where you got to choose your own adventure? If you were a kid during the 80s and 90s, you probably read at least one. At certain points of the book, the reader got to make decisions that changed the course of the story. Old Spice recently created a “Choose Your Own Adventure” game...

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