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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Buy Your Pinspiration

Everyone knows Pinterest, the super-popular social network, allows people to search for everything, from clothing that matches their own personal style to recipes they want to try to garden art. Looking for tips on how to make over your kitchen? Find ideas galore on Pinterest. The beauty of Pinterest is you can create your own boards...

Crunchy Taco Cups

Ingredients 1 pound lean ground beef, browned and drained 1 envelope (3 tablespoons) taco seasoning 1 (10-oz) can Ro-Tel diced tomatoes and green chiles 1½ cups sharp cheddar cheese, shredded (or Mexican blend) 24 wonton wrappers   Directions: Preheat oven to 375 degrees F. Generously coat a standard size muffin tin with nonstick cooking spray. Combine cooked beef, taco seasoning, and tomatoes in a bowl...

A Brilliant Idea!

Researchers have used a diamond to concentrate a flash of light into a laser beam. While this has been done before, it has never created such a powerful beam - 20 times more powerful, to be exact, and strong enough to cut through steel. Read more about it here....

The Truth About Media Stats

One of my biggest pet peeves is working with media reps who don’t understand the information they are sending. They are either sending rankers showing why their radio station or TV programs are more popular than the competition, or they’re forwarding information about how other media is struggling. If you work with a media planner (or do it...

Be Direct With Your Subject Lines

When dealing with email marketing, one of the most important factors is the subject line. After you have a clean, up-to-date email list where all users have opted-in to receive your emails, you need to get them to actually open those emails. Referencing this chart from Mailchimp and our own reporting information, we’ve noticed it is...

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