Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Crock Pot Apple Bacon Pork Roast

Ingredients 3-4 Pork Loin Roast 2 large apples sliced (I prefer Fuji) 6 slices of bacon (1/2 cooked) ⅓ cup brown sugar   Glaze ½ cup brown sugar ¼ cup apple juice 1 tablespoon Dijon or grainy mustard dash cinnamon   Instructions Slice your pork loin into one-inch slices about ¾ of the way through. That way, the roast is still connected in one piece. Place roast in a large...

Unique Campaign Builds Awareness

An article by Adweek’s Robert Klara asks how many questions from your driver’s test were devoted to sharing the road with motorcycles. Not many, from what I can remember. This is a big reason why Allstate Insurance has partnered in an initiative to build awareness about the importance of driving safety and motorcycle awareness. Motorcycle enthusiast Nate...

Roberts Fine Jewelers Launches Website

It’s no secret that Roberts Fine Jewelers, formerly known as Serago Roberts Jewelers, has undergone some impressive changes lately, including an all-new website. We were proud to partner with Roberts to develop their new site, which highlights both their extraordinary collections and their outstanding services. But don’t just take our word for it. See it for...

By George I Think He’s Got It!

Repeat after me: The rain in Spain stays mainly on the plain. Repeat after me: My customers want to see pricing. It’s hard to say, correct? It’s even harder to do. I've written (and spoken) about this many times — too many to mention. Why? Because it's all about being transparent. And it's the fundamental reason why people shop you...

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