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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Who Doesn’t Love A Good Story?

I love a good story - which is good, since I write for a living. The business world is an endless source of stories. A few of those are even appropriate for audiences of all ages. The best business stories connect with customers, and the very best ones connect with them enough to bring them through your...

Simpler is Better

Your logo is one of your most important assets as a business, and it’s always important to stay on top of current design trends to make sure you’re sending the right message with your branding. Over the years, brands have commonly adapted their logos to follow the trends of the time. The early 2000s saw a shift...

Baked Vegetable Egg Rolls

Ingredients 1 teaspoon olive oil 2 cups of savoy cabbage, chopped 2 cups of shredded carrots 2 cups of bean sprouts 1 can of water chestnuts, chopped 2 tablespoons green onions, sliced 1 teaspoon fresh ginger, grated 2 tablespoons soy sauce 1 tablespoon corn starch 1/4 cup water 14 egg roll wraps Sweet chili dipping sauce or sweet-and-sour sauce (for dipping)   Directions Heat the olive oil in a large skillet...

Sci-Fi Metal Becomes A Reality

Recently, Surmet Corporation announced it is commercially producing its version of “transparent" aluminum called ALON®. Technically known as aluminum oxynitride, Star Trek fans may be more familiar with the term “transparent aluminum” first proposed by Senior Engineer Scotty in the 1986 movie, Star Trek IV: The Voyage Home. Read more about it here: http://www.tssbulletproof.com/optically-clear-aluminum-provides-bulletproof-protection/...

The Buzz

While we haven’t trimmed the tree or hung the stockings – yet, we’re already helping our clients get ready for the holiday sales season. Two of our Fruchtman favorites, Vice President Shane O’Neill and Media Director Kyna Steinfurth, are featured in the “Christmas in July” issue of National Jeweler. Shane gives some advice about social media strategy...

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