Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Strawberry Pretzel Salad

Ingredients 3 cups crushed pretzels 3 teaspoons sugar 3/4 cup melted butter 1 (8 ounce) package cream cheese 1 cup sugar 1 (12 ounce) container whipped topping 1 (6 ounce) box strawberry gelatin 2 cups boiling water 2 (16 ounce) packages frozen sliced strawberries Directions Preheat oven to 350 degrees, or 250 if using a glass pan. Mix crushed pretzels with 3 teaspoons sugar and butter. Spread into...

The Buzz

Good news for Pinterest junkies and jewelers alike. The site announced this week it will soon offer “buyable pins,” which will allow viewers to buy what they like. Buyable pins are slated to roll out at the end of the month. You can find more information about them here: http://techcrunch.com/2015/06/02/pinterest-unveils-buyable-pins-a-way-to-purchase-things-directly-from-pinterest/?ncid=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29#.iluagq:z4I2...

The biggest lie in advertising…

...traditional media is dead. In mid-April of this year, we were honored to present at the Chicago INSTORE Smart Show. We were asked to speak on traditional media, and we could not have been happier to do so because we had a point we wanted to make. You see, everywhere you turn, there are articles or studies...

Tech Trends

Every year, Mary Meeker delivers one of the most-watched reports on digital and internet trends. For those that don’t know, Meeker runs digital investments for a top Silicon Valley venture capital firm. Compliments of Ad Week, here is what you should be focusing on this year: http://www.adweek.com/news/technology/these-are-digital-trends-everyone-tech-and-advertising-needs-know-165017?utm_source=sailthru&utm_medium=email&utm_term=AWK_TodayTech&utm_campaign=Adweek_Newsletter_2015152808 Meeker’s findings are not that surprising – mobile internet is growing faster...

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