The COVID-19 Marketing Cure: Part 1 | Read Now!
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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.
Desk set up with a lap top

Working From Home

by Kristy Cartmell, Designer / Social Media Specialist With everything going on in the world, one small comfort some of us may be experiencing is the ability to work from home. As we move into an age where we see younger generations pushing for a better work-life balance, working from home already seems to be satisfying that need....

Greek Lemon Chicken

by Hayley Lardinais, Account Coordinator Serves 4 This simple marinade is one of my favorite ways to prepare chicken. Not mentioned in the recipe: best enjoyed on a warm day with a nice glass of white wine! Ingredients:2 tablespoons extra virgin olive oil, divided2 tablespoons lemon juice1 teaspoon grated lemon peel1 teaspoon dried oregano1 clove garlic, minced¼ teaspoon salt⅛...

Warning street sign with the word coronavirus underneath, showing a blue sky in the background

CoronaVirus, Marketing, and You.

By Ellen Fruchtman, President Current Information and Strategy Right now, we are looking at an extremely fluid situation, which everyone will agree is changing hourly (let alone daily). With every major event cancellation, there will no doubt be a local economic impact. There are already tremendous stock market implications, which will undoubtedly have a trickle-down effect and will...

The words Covid-19 on a computer screen background

COVID-19 vs. The Flu Pandemic

by Angie Ash, EVP As each day passes, our consumer anxiety and stress levels rise as new announcements are made about COVID-19. In many states, groups of 50 or more are discouraged from assembling, schools have closed and college students have been forced to pack up and come home for the rest of the year, many restaurants...

Slices of blueberry bread on a wooden table

Blueberry Breakfast Bread

By Michael E. Fruchtman, CEO/CFO (makes 2 loaves) Ingredients:1 cup (2 sticks butter), melted, plus additional butter for greasing pans2 cups blueberries3 1/2 cups flour, divided4 teaspoons baking powder1/2 teaspoon salt1/2 teaspoon baking soda2 cups sugar4 large eggs1 cup milk2 teaspoons vanilla Heat oven to 375 degrees. Grease 2 8-inch loaf pans with butter. Line the bottom of the pans with parchment...

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