Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Greek Feta Dip

By Shannon Joyce, Account Coordinator  This recipe is a great complement to classic hummus, and is a quick and easy treat! Ingredients 12 ounces feta cheese 1 cup Greek yogurt 1 8-ounce block cream cheese, softened 1/4 cup extra-virgin olive oil, plus more for drizzling Juice and zest of 1 lemon Kosher salt Pinch crushed red pepper flakes 2 tablespoons freshly chopped dill, plus more for garnish 1/2 cup...

The digital advertising medium you need in your arsenal.

By Ashley Bowman, Account Coordinator  Our very own Shane O’Neill, Vice President, and digital media guru shared his insight on an important but often overlooked advertising option: 6 second YouTube bumper ads at the Centurion Jewelry Show in Scottsdale. If you want to reach millennials or television advertising is beyond your budget, YouTube advertising, in particular 6-second bumper...

Artichoke Squares

By Ellen Fruchtman, President An appetizer that's delicious for any gathering! Ingredients: 1 cup cheddar cheese 1/4 cup fresh parsley leaves 1 medium onion 1 glove garlic 2 jars marinated artichoke hearts (in oil) 1/4 cup bread crumbs 4 eggs 1/4 teaspoon salt 1/8 teaspoon pepper 1/8 teaspoon oregano Dash of Tabasco (optional) Directions: Using your food processor, start by shredding your cheese and set aside (or use pew-shredded cheese). Insert your steel blade...

Are you willing to share?

By Ellen Fruchtman, President Like it or not, the “share economy” is here.  In fashion, it started with online companies like Rent the Runway and Bag, Borrow and Steal.  Now there is Tulerie, a rental company that allows people to borrow fashion and accessories from one another. Think about how we share everything from rides (Uber and...