Marketing Ideas Part 4: Tips to Help You Get Ready for Reopening | Read Now!
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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Veggie Flatbreads

by Hayley Lardinais, Account Coordinator I don’t normally “wing it” when it comes to cooking, so this flatbread with very few directions and measurements was out of my comfort zone! But, the upside is that the original recipe was highly customizable and ultimately comes down to personal preferences, so it’s basically impossible to mess up.  This also tasted...

man behind counter wear cloth medical mask

My COVID Life

by Shane O'Neill, Vice President I’m not sure what the heck these past few months have been all about… don’t wear masks, wear masks… conspiracy theories… dogs and cats living together… all is lost, all is lost! Whew, we are all still spinning from this COVID thing. For whatever reason, I maintained a cautious yet level-headed perspective...

podium brand logo

Podium

by Angie Ash, Executive Vice President It’s no secret that we’re big fans of Podium here at Fruchtman Marketing! We refer it to every retail jeweler we know. On top of helping our clients achieve better and more frequent reviews, they are always innovating, another attribute we love. If you’re not using it already, you should certainly...

chocolate chip scone on a white doily

Easy Scones

[vc_row][vc_column][vc_column_text] Easy Scones 2 cups unbleached all-purpose flour1 tablespoon baking powder3 tablespoons sugar1/2 teaspoon salt5 tablespoons cold unsalted butter, cut into 1/4 inch cubes1 cup heavy creamOptional add-ins1 teaspoon orange zest and 3/4 cup dried cranberries to make orange cranberry scones1 teaspoon lemon zest and 3/4 cup fresh blueberries to make blueberry lemon scones3/4 cup chocolate chips for...

elephant with zebra stripes

How Weird Is Too Weird?

by Angie Ash, Executive Vice President So, have you been shopping in a brick and mortar yet? Gone out to dinner? Had your hair done? Although some states have not fully opened, many have to at least some extent. And the everyday experiences we’ve done without thinking about twice in the past have gone a little...

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