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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.
Fresh Fruit Cake

Disappearing Fresh Fruit Cake

by Ellen Fruchtman, President This summer recipe has been a favorite for years and is from a very old, out of print Cuisinart cookbook! Consider it a classic. Ingredients 2 cups of sugar 1 cup of butter (cut in pieces) 2 cups of flour 2 teaspoons baking powder 4 eggs 2 teaspoons vanilla ¼ teaspoon salt Topping Fresh fruit (1 pint of blueberries or 4 sliced apples...

Jewelry Gallery of Oyster Bay

We’re At It Again!

by Michael Fruchtman, CFO We’re at it again! New York’s Jewelry Gallery of Oyster Bay, with three generations of family in-store as signed on as our newest client. The Jewelry Gallery is a division of Coin Galleries of Oyster Bay and has been providing high-quality jewelry, vintage and antique pieces for 17 years. For more information, go...

Blackend Salmon, Rice Pilaf & Shrimp Medley w/ Beurre Blanc

Blackened Salmon, Rice Pilaf & Shrimp Medley with Beurre Blanc

by Shane O'Neill, Vice President Ingredients  Salmon Shrimp Red Pepper Asparagus Chives Black sesame seeds, Crispies (onion straws) Rice Pilaf Cut salmon into serving sizes and season with blackening and broil in oven 6-8 min Cook rice and form into serving molds.  Add butter to pan and fry bottoms Place rice mold on a plate followed by salmon.  Add diced chives and shrimp medley to top. Add Asparagus on the side....

Marketing Apocalypse

The Four Horsemen of the Marketing Apocalypse

by Shane O'Neill, Vice President Let’s be honest. Today’s jewelry market is hyper-competitive. The rise of digital marketing and the proliferation of mobile devices has completely changed how the consumer shops. It has also presented numerous new ways to reach and connect with potential customers. The result is the continued fragmentation of marketing channels and confusion as...