Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Fresh Salsa

by Michael Fruchtman, CEO, CFO Ingredients: 1 pound plum tomatoes, cored and chopped (2 cups) 1 1/2 teaspoons kosher salt 1/4 cup finely chopped red onion 1 tablespoon chopped fresh cilantro leaves 1 tablespoon fresh lime juice 1 small garlic clove, finely chopped 1/8 teaspoon freshly ground black pepper 1/2 to 1 fresh jalapeno (depending on desired...

The Co-Op Conundrum

The Co-Op Conundrum

by Angie Ash, Executive Vice President As a fine jewelry retailer, you may have invested some significant dollars in high-performing brands. Those brands may have also demanded some high-dollar buy-ins, so it’s important to utilize the benefits these brands offer. Co-op can be a conundrum, though, and if you’re anything like me, you prefer the wine blend...

Easy Picnic Pasta Salad

Easy Picnic Pasta Salad

by Kelsi Roth, Graphic Designer It’s finally warming up outside and that means it’s time for picnics and potlucks. This pasta salad is super simple to make and an easy crowd pleaser. Ingredients 16-ounce box Tri-Colored Rotini 16-ounce bottle Italian Style Dressing 6 tablespoons McCormick Salad Supreme Seasoning 1 cup Shredded Cheddar Cheese 1 cup Broccoli, Chopped ...

3 Tips for preventing a website access nightmare

3 Steps to Prevent a Website Access Nightmare

by Charles Pobee-Mensah, Director of Digital Marketing We see it all the time. A new jeweler is ready and excited to get started with us. They can’t wait to see how the new ad campaigns and website changes will affect their business. Then the jeweler realizes that nothing can get started. They don’t have the right access...