Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Your Customers Want to Be Co-Creators

As marketing experts in fine jewelry, we’ve noticed several key points time and again when talking to clients and while doing research. Below are items to take note of, digest, and consider for the welfare of your business. Your customers are chameleons. As noted by research firm Ernst & Young, today’s consumers are very difficult to pin down....

Rising Above The Noise

You know the old cliché: if a tree falls in the woods, and nobody is around to hear it, does it make a sound? When it comes to Facebook, content that nobody sees might as well not exist at all. Now that may sound obvious, but we see the problems every day. A company spends time and...

What makes a successful logo?

According to AdWeek, simplicity is key when it comes to a successful logo. Simple font, simple color, simple shape. I agree with AdWeek, even more so after taking a look at a survey they featured in a recent article, conducted by Udemy – an education marketplace. Udemy broke down many different successful logos of the top 50...

The Buzz

A little rain – okay, a LOT of rain – didn’t ruin the wedding days of two Baltimore-area couples. In fact, it brought them good luck. $3,000 worth of good luck each, to be exact. If couples sign up for Saxon's Diamond Centers' Let It Rain promotion, and if it rains more than an inch in Baltimore...

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