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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

The Buzz

According to a recent article published by Eric Hand in theAmerican Association for the Advancement of Science news, a geologist has discovered a thorny, palmlike plant in Liberia that seems to grow only on top of kimberlite pipes — that source of diamonds formed by ancient volcanic eruptions. The new plant, identified as Pandanus candelabrum, is the...

Power Muffins: Blueberry + Oatmeal + Yogurt

Ingredients 2 cups all-purpose flour 1 cup oats–quick or regular oats 2/3 cup sugar 1 teaspoon baking powder 1 teaspoon baking soda 1/2 teaspoon salt 1 1/2 cups honey flavored Greek nonfat yogurt 2 large eggs, lightly beaten 4 tablespoons unsalted butter, melted and slightly cooled 1 teaspoon vanilla extract 1 cup fresh blueberries Instructions Heat oven to 350°. Coat muffin tin with cooking spray or liners. Combine flour, sugar, oats,...

Mobile Now Leading Google Searches

Google announced last week that for the first time, more searches are coming from mobile devices (smartphones and tablets) than from laptops and desktops. According to their report, smartphones account for more than half of searches in 10 countries, including the United States. While they have not released the exact percentage, the marketing universe is not...

NBC Embraces Binge-Watching

It is hard to look at the current TV landscape and not see Netflix’s influence draped over everything. Netflix has greatly influenced and will continue to change the way we consume television programming. Most notably, Netflix has made binge-watching not only possible,but almost an epidemic in the U.S. Others in the TV game are quickly learning...

Stuff You’ll Love

Love? That's a pretty strong word, but when it comes to marketing technology, some things are pretty darn cool. Enter,URL Builder. As a free online tool from Google, URL builder is great for tracking custom digital campaigns in your Google Analytics account. The URL builder interface will build for you the proper page-tracking url to use...

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