Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Jello Pudding Pops

1 box of chocolate (or vanilla) pudding mix 2 cups cold milk 1 cup thawed whipped topping Whisk pudding mix and milk in a medium bowl for 2 minutes.  Stir in the whipped topping.  Spoon evenly into a 6-count popsicle mold.  If needed, you can use paper or plastic cups and either wooden popsicle sticks or plastic spoons as...

Branding Beyond The Door

Were you ever so excited to go to a restaurant or store you’ve heard so much about, only to find yourself disappointed? Often, I find myself walking into stores - whether it’s a retail store, movie theatre or restaurant - and not having a great experience. I want the experience I see on the commercials or hear...

The Buzz

We are proud to announce our newest client, Plateau Jewelers of Sammamish, Washington. We will be creating their all-new website and enhancing their social media presence. Plateau has carved out a niche in the Northwest for creating stunning custom jewelry, and we can’t wait to help them digitally showcase it....

Thinking Outside The Box

  It looks like just an everyday window display, with a headline and a few bullet points. It features a woman, dressed as a flight attendant. It’s is an ad for JetBlue. But there’s more there than meets the eye. The ad is an all-digital display (on Sixth Avenue in New York City) and the woman is...

Pub Style Beer Cheese Dip

Pub Style Beer Cheese Dip Ingredients: 16 ounces sharp cheddar cheese, cut into bite-size cubes 4 ounces cream cheese, at room temp & cubed 1 1/2 tablespoons Worcestershire sauce 2 teaspoons Dijon mustard 2 cloves garlic, minced 1 teaspoon paprika 1/2 – 2/3 cups beer   Directions:   1. Place all ingredients, except for the beer, in a food processor. Blend until finely chopped.   2. Slowly pour in beer a...

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