Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

A Life-Changing App

If you’re like me, you haven’t printed photos in, let’s see, forever! Like me, your digital camera has fallen by the wayside because your iPhone takes some pretty nice pics. You’re thrilled that you no longer have to go to one of those archaic fotomats, popular in the 1980s, to have photos printed. You’re even more...

The Buzz

Fruchtman Marketing is proud to announce we’ve signed with northern Indiana’s Peter Franklin Jewelers to create an all-new website for the firm. Work is well underway; stay tuned for news about its launch....

Pay Attention To Your Social Media

According to recent research conducted by The Northridge Group, a management consulting firm, 33% of those who contacted brands with a customer service question on social media never got a response. I have seen other studies that show up to 60% of complaints and questions went unanswered by US retailers. My first thought was seriously?! Bad news...

The Ocean Clean Up

As many of us know, the human race has caused lots of issues for animals and plant life around the world. Our tendencies for consumption and waste have caused major problems with our oceans, in particular. The Great Pacific Garbage Patch – a collection of marine debris in the North Pacific Ocean – is now bigger...

Strawberry Pretzel Salad

Ingredients 3 cups crushed pretzels 3 teaspoons sugar 3/4 cup melted butter 1 (8 ounce) package cream cheese 1 cup sugar 1 (12 ounce) container whipped topping 1 (6 ounce) box strawberry gelatin 2 cups boiling water 2 (16 ounce) packages frozen sliced strawberries Directions Preheat oven to 350 degrees, or 250 if using a glass pan. Mix crushed pretzels with 3 teaspoons sugar and butter. Spread into...

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