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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Illustrator draws sad logos

Things might not always be pretty in the world of social media. Sad, depressing, fed-up-with-the-world posts swarm newsfeeds daily. Sure, we all get a little irritated seeing those, but hey, we’re only human. Have you ever noticed that the brands you follow never seem to have those sad posts? Last week, Adweek talked to illustrator and author...

So Long, JCK. Hello, Toledo!

After a fantastic run at JCK Las Vegas, the experts from Fruchtman Marketing have packed their bags and are heading home. We wanted to thank our friends, our clients, and our soon-to-be clients for stopping by and chatting. We enjoyed your visit, and we can’t wait to get back to doing what we do best – making...

The Big Three: Social Channels for a Focused Strategy

As an agency, it’s our job to outline recommendations to our clients that are both strategic and provide the best opportunities for their marketing dollars. Social media has always been an area that can be confusing to most retail jewelers. Do you dive into every social channel or just pick your favorites? Neither. When it comes...

Finding Your Place In The Newsfeed

We’re not quite half-way through the year but Facebook has made some major changes that left many concerned about their place on our newsfeeds. Earlier this year, they made a big step in legitimizing pages by removing irrelevant or “fake” likes from business pages. But that’s old news, and as many people noticed, legitimate content was almost...

Avocado Egg Rolls

INGREDIENTS 1 cup vegetable oil 3 avocados, halved, peeled and seeded 1 Roma tomato, diced 1/4 cup diced red onion 2 tablespoons chopped fresh cilantro leaves Juice of 1 lime Kosher salt and freshly ground black pepper, to taste 8 egg roll wrappers FOR THE CILANTRO DIPPING SAUCE 3/4 cup fresh cilantro leaves, loosely packed 1/3 cup sour cream 1 jalapeño, seeded and deveined, optional 2 tablespoons mayonnaise 1 clove...

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