I have teenagers who will, nine times out of ten, send me an emoji or emoticon with their text message. In most cases, I send one back. Not because I really love them, mind you. But, as a creative person, I do confess to liking a visual more than random symbols that make up a smiley...
What if you invested a percentage of your budget to ongoing research? After all, as a retailer, being successful has everything to do with what your customer wants, not you. It has everything to do with really getting into the head of your target prospects and delivering an experience fitting their needs. What if we learned...
