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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

David Letterman Steps Down

After 33 years and 6,028 episdoes, The Late Show with David Letterman has come to an end this past week, as the last episode aired Wednesday Night, May 20! From reviews of classic segments, to a final monologue – here is a top-10 list of how this final show, as Adweek writer Jason Lynch feels, was...

The Buzz

Have you made your JCK Las Vegas itinerary yet? Make sure it includes a visit to the Fruchtman Marketing Booth, #S10453. Take a minute to chat with our marketing experts. It could be the most profitable move in your business’s history. See you there!...

Take a hands-on approach to increasing sales

People love to watch things. We watch television. We watch birds. We even watch cat videos on the internet. (I’m not judging.) We’re a society of watchers. That’s not really a bad thing, especially if you can tap into that love for spectatorship. It can be used to strengthen customer relationships, increase exposure, and even build profits. I’m...

The Buzz

According to a recent article published by Eric Hand in theAmerican Association for the Advancement of Science news, a geologist has discovered a thorny, palmlike plant in Liberia that seems to grow only on top of kimberlite pipes — that source of diamonds formed by ancient volcanic eruptions. The new plant, identified as Pandanus candelabrum, is the...

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