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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Stuff You’ll Love

Love? That's a pretty strong word, but when it comes to marketing technology, some things are pretty darn cool. Enter,URL Builder. As a free online tool from Google, URL builder is great for tracking custom digital campaigns in your Google Analytics account. The URL builder interface will build for you the proper page-tracking url to use...

Imagine Bridal Logo and Client of Fruchtman Marketing - Jewelry Marketing Specialists

The Buzz

Fruchtman Marketing has added two new clients to our growing roster. We will be working with Imagine Bridal and Southeastern Jewelers Organization, developing a wide variety of creative marketing materials and successful programs for them. We’ve already started work on some great ideas, and we’re looking forward to collaborating on more in the months to come. Heading...

Cinco de Mayo Michelada

A tasty alternative to a margarita – perfect for enjoying al fresco. Just try it already. You’ll be glad you did!  Original recipe makes one 16-ounce beer cocktail Ingredients: coarse salt for rim of mug, or as needed ice cubes 1/4 teaspoon salt 1 lemon, juiced 1 dash hot pepper sauce (such as Tabasco®), or to taste 1/2 teaspoon soy sauce 1 1/2 cups tomato and clam juice cocktail...

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