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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Spray It Then Say It

by Charles Pobee-Mensah, Director of Digital Marketing Many jewelers are working hard to start reopening their stores in some capacity. This might mean rearranging the store, creating new rules, and of course, spraying down surfaces. It's easy for your hard work to go unnoticed if you don't tell your customers about it. That's why we're happy to see...

Crab Cakes

by Shane O'Neill, Vice President 2 pounds lump crabmeat - picked over 1 small onion, finely chopped 1 large celery stalk, finely chopped 4 tablespoons unsalted butter 1/4 cup sour cream 2 eggs, beaten 1 cup shredded Monterey Jack cheese 1/4 cup chopped fresh parsley 2 tablespoons Worcestershire sauce 1 pound large shrimp, pureed salt and...

hand holding purple flowers

Small Gestures. Big Impact.

by Ashley Bowen, Account Coordinator As you look to reopen your store and capitalize on sales, especially for Mother’s Day and anniversaries, consider offering your best customers a little something to show you care at no charge. There are numerous options to consider, both big and small, such as flowers, wine, or simply a nice handwritten card....

Strawberry Cake in White Dish

Fresh Strawberry Cake

by Ellen Fruchtman, President Servings: One 9-inch cake, 8-10 servings INGREDIENTS 1-1/2 cups all-purpose flour, spooned into measuring cup and leveled-off 1-1/2 teaspoons baking powder 1/2 teaspoon salt 6 tablespoons unsalted butter, softened, plus more for greasing the pan 1 cup plus 2 tablespoons sugar, divided 1 large egg 1 teaspoon vanilla extract 1/2 cup milk (low fat...

Navigating Crisis, Opportunity, Culture and Growth

By Kate Peterson, Performance Concepts These are trying and uncertain times, and the challenges we are facing as an industry are undeniably massive. We are not new to overwhelming challenges though, and even in the most difficult of times, people still get engaged, get married, have babies, and celebrate significant occasions and achievements. Adversity often makes those moments...

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