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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Mom’s Apple Cake from Smitten Kitchen

by Michael Fruchtman, CFO Mom's Apple Cake from Smitten Kitchen For the Apples6 apples (whichever kind looks good)1 tablespoon ground cinnamon5 tablespoons granulated sugarFor the Cake2 ¾ cups flour1 tablespoon baking powder1 teaspoon fine sea or table salt1 cup vegetable oil2 cups granulated sugar¼ cup orange juice2 ½ teaspoons vanilla extract4 large eggs Heat oven to 350°F (175°C). Grease...

People Are Searching for Lab-Grown Diamonds Now More Than Ever

by Charles Pobee-Mensah, Director of Digital Marketing At Fruchtman Marketing, we've been keeping an eye on the evolving situation with lab-grown diamonds for a while now. Because of the differences and similarities between lab-grown and natural diamonds, not all retailers, or even customers, have the same view of the product. But one thing that seems undeniable is...

Watch Out for the Winter Blues

by Hayley Lardinais, Account Coordinator It’s that time of year again. We’ve set our clocks back an hour, the weather is getting colder, and it is dark outside not only when we go to work, but as soon as we leave as well. While some embrace the cold and an opportunity to cuddle up by the fire,...

Pumpkin Spice Snickerdoodles

By Kelsi Roth, Senior Graphic Designer & Social Media Coordinator It may be November, but pumpkin spice season is far from over! This take on a classic snickerdoodle is soft, fluffy, and the perfect treat to end your day. Pumpkin Spice Snickerdoodles Cookie Ingredients3 ¾ cup all-purpose flour1 ½ tsp baking powder½ tsp salt1 tbsp pumpkin pie spice1 cup...

The Sunny Side

By Ellen Fruchtman, President There is no doubt this year has been a year of great and substantial challenges. And yet, there are many retailers who have weathered the storm. Overcoming the challenges took perseverance and business smarts, coupled with guts. From a marketing perspective, many of these successful retailers had a common thread: They did not...

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