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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Staying Afloat

by Kristy Cartmell, Designer / Social Media Specialist This can be a stressful time of year for a lot of us! With the holidays coming up, juggling the “new normal,” an upcoming election, and your already established responsibilities, it can be easy to feel overwhelmed. However, the saying goes, “this too shall pass.” And we will come...

Bourbon Apple Blondies

by Angie Ash, EVP Bourbon Apple Blondies ½ tbsp salted butter1 tbsp salted butter1 cup brown sugar2 tbsp brown sugar1 egg1 tsp bourbon vanilla extract1 cup all purpose flour⅛ tsp salt1 large apple (cut into ¼ inch chunks)½ cup butterscotch chips Preheat oven to 350 degrees. Line an 8x8 pan with parchment paper. Set aside.Melt 1 tablespoon butter...

For Better or Worse

Seems like every retailer wants the same things consistently and, no doubt, they’re great things and smart things to strive for. Better bridal business. Repeat customers. Higher average sales. More traffic. But when it comes to putting those wants into tangibles, sometimes the obstacles to success begin at store level basics. Better Bridal Business. Every weekend...

Social Promotions: What You NEED To Know

by Shane O’Neill, Vice President Companies always seem to talk about, or promise, ways to get more fans. That’s easy, but what’s more important is understanding how to acquire quality fans and followers. These “organic” fans can be the difference between a successful social strategy and one that fails to deliver results. Most “strategies” for acquiring fans involve...

Italian Ice Recipe

by Michael Fruchtman, CFO Italian Ice 3 cups ice2 cups fresh fruit (chopped)2-4 tablespoons granulated sugar or honey1 tablespoon fresh lemon juice Put fruit, juice, sugar and 2 cups of ice in food processor bowl or blender. Blend until chunky, then add remaining ice. Blend until smooth. Pour into a baking dish and place in freezer for 30 minutes....

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