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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

What Makes A Website Good for SEO?

by Charles Pobee-Mensah, Director of Digital Marketing It's easy to get swept away by a website salesman who talks about how the website that was built for you is good for SEO. Or maybe you signed up for a website platform and "Search Engine Optimization" was among the features that were listed. But you might not be...

Can You Be-leaf It? Fall is Here!

by Hayley Lardinais, Account Coordinator Today is the first day of fall, marking the autumnal equinox when day and night are, mostly, equal parts. As the days gradually become shorter and temperatures begin to drop, saying goodbye to summer is never an easy feat. So while pumpkin spice and Halloween lovers rejoice, the rest of us will...

Baked Ziti

by Kelsi Roth, Senior Graphic Designer & Social Media Coordinator Baked Ziti 16 ounces dry ziti pasta½ white or yellow onion (diced)2 cloves garlic (minced)4 links fresh spicy Italian sausage (casings removed)1 pound 85/15 ground beef24 ounces jarred arrabbiatta sauce (or any spicy pasta sauce you like)12 ounces jarred tomato basil saucesalt and pepper (to taste)2 cups shredded...

Their loss. Our gain.

by Ellen Fruchtman, President  Many major retailers are struggling to stay afloat. And if you care to read an updated list of who’s exiting the landscape or looking at serious reorganization, feel free to look at the running list updated frequently on Retail Dive at https://www.retaildive.com/news/the-running-list-of-2020-retail-bankruptcies/571159/ It’s sobering. And certainly, unhealthy business practices are equally to blame versus...

Instagram Reels – The New TikTok?

By Kelsi Roth, Senior Graphic Designer & Social Media Coordinator Last month, Instagram launched their newest update. Reels allows users to create and share short form 15 second videos made up of multiple clips set to music. Sound familiar? It should! It’s immediately apparent that Reels is being set up as a competitor to TikTok, the video...

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