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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Getting Personal with Clienteling

by Angie Ash, EVP Know what’s great? Receiving a text message from a business that sounds genuine and specifically written to me. Know what’s not great? A canned, cut, and pasted attempt to “connect”. Getting business done during a pandemic meant jewelers HAD to turn the innovation switch on to stay alive. And retailers got in line accordingly...

Can We Talk?

By Ellen Fruchtman, President I remember a time when we actually talked on the phone. Yes, that’s what phones were primarily used for in the olden years. Connecting with the people you love used to be, well, second nature. Now? We let our fingers do the talking. People, there’s an easy way for friends and family to...

Comforting Tomato Soup

By Kelsi Roth, Senior Graphic Designer & Social Media Coordinator Comforting Tomato Soup 1 medium white or yellow onion6 tbsp butter2 cans diced tomatoes (14.5-ounce cans)46 oz tomato juice3-6 tbsp sugar (to taste)1-2 tbsp chicken base (or 3 chicken bouillon cubes)freshly ground black pepper (to taste)1 cup sherry (optional)1 ½ cups heavy cream¼ cup chopped fresh basil¼...

Don’t Get Distracted by the Trees On Your Website

by Charles Pobee-Mensah, Director of Digital Marketing Your online presence is a vast exotic ecosystem teaming with jubilance and life. It is your honorable duty to stand at the helm of this majestic beauty and guide it to ever-increasing greatness. That is if you're not busy spending six hours trying to fix a typo on a blog...

Is Your Paid Search Agency on Top of Its Game?

by Shane O'Neill, Vice President As most are aware, online paid search (SEM) is a hyper-competitive space. Keyword strategy, audience targeting, campaign and website optimization…the list goes on. They’re all key to maintaining appropriate budgeting, scaling of CPC spending, and attaining sustainable campaign metrics. However, if you advertise on Google, they’re switching it up. Google is sunsetting Broad...

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