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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Lewis Jewelers Self-Branded Collection

by Ashley Bowen, Account Coordinator Self-branded is the way to go! If you haven’t considered a self-branded line, you should! Beyond better profit margins, you have control over the design and marketing of the line. Additionally, the collection will be something unique to your store, which is priceless.  Our client, Lewis Jewelers in Houston, Texas, recently launched Legacy, inspired...

Italian Chicken Wraps

By Kristy Cartmell, Designer/Social Media Specialist There’s nothing that works for just about any occasion quite like a chicken wrap. Whether you’re hosting a backyard party, need a quick lunch, or something to pack with you to take to the beach, this recipe has you covered. It’s so delicious, healthy, and filling but not too heavy for...

Why You Need to Push Appraisals

by Angie Ash, EVP I was out with a group of friends last week (finally!), and over a glass of wine, one of my friends started telling me about her summer garage sale. She made $800 and seemed thrilled with it. Then she said something that made my heart sink and threatened to make me choke on...

Loyalty Programs

by Ellen Fruchtman, President Interested in a customer loyalty program? Recent research conducted by a company called Yotpo concluded that 68% of their respondents said they would join a loyalty program for brands they like. Yes, running a loyalty program means you will have to give away something, be it discounts, early access to events, sales, and...

Barley & Lentil Salad

by Kelsi Roth, Graphic Designer and Social Media Coordinator This healthy dish is quick and easy for a busy weeknight! You can even prep the necessary ingredients while the grains cook, making this dinner even more efficient. Barley & Lentil Salad ½ cup pearled barley½ cup dried lentilssalt¼ cup dried cranberries¼ cup toasted walnuts2 tbsp fresh lemon juice2 tbsp...

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