Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

A Better Way to WFH

By Kelsi Roth, Senior Graphic Designer Working from home is not going away for many. What's more, those who are back in a traditional office may be faced with working from home again in the near future.  Let’s face it. Your workstation at home probably doesn’t have easy access to the things you rely on. Plus, you want...

Chicken and Pumpkin Sheet Pan Nachos

by Angie Ash, EVP Get a taste of fall in this chicken and pumpkin mash-up. Who knew these two flavors could be so delicious! Chicken and Pumpkin Sheet Pan Nachos ½ small pie pumpkin, peeled and diced3 tbsp coconut oil4 cups cooked and shredded rotisserie chicken9 oz organic tortilla chips6 oz freshly shredded cheddar cheese1 jalapeno, sliced½ small red...

Buy Now, Pay Later?

By Shane O’Neill, Vice President There’s a “new” e-commerce payment option trend that’s growing fast, referred to as Buy Now, Pay Later (BNPL). While the concept isn’t actually new, platforms like Affirm do make implementation simpler, especially for small and medium-sized businesses. The question is, is it right for your store, and could it help in growing...

Google Tag Manager

by Shane O'Neill, Vice President A lot of times little pieces of code from different places have to be added to your website in order to get it to play nice with others. There might be code from Facebook, from Google Analytics, from anywhere really. These pieces of code are often referred to as "tags".  You should know...

Instant Pot Chicken Gyros

by Angie Ash, EVP I don’t know about you, but I LOVE my Instant Pot, and now that the weather is starting to cool, it’s definitely being used more. These Chicken Gyros are the perfect dish to throw together when you want the cooking trifecta of healthy, satisfying, and easy to make! Instant Pot Chicken Gyros 3 lbs 3...

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