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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Captioning Social Media Videos

By Kelsi Roth, Senior Graphic Designer Video is a popular and highly effective way to engage audiences on your social media platforms. From Instagram to YouTube, video can’t be beat when it comes to return on investment and result rates. So how can you make those videos as accessible as possible?  Any time you utilize video with speech...

Winter Squash And Spinach Pasta Bake

By Ellen Fruchtman, President Smitten Kitchen has always been a great go-to for just about any recipe. Here’s a new one that’s been tried and devoured. Inspired by Yotam Ottolenghi, another one of my favorite chefs! Get it now. Winter Squash And Spinach Pasta Bake 1 large Egg1 cup Ricotta1 cup Finely Grated Parmesan 1 cup Coarsely Grated...

Enjoy The Ride

By Ellen Fruchtman, President  We set some high bars this holiday season and all expectations indicate it’s going to be a good one (again) for the world of fine jewelry. Short-term gains should always be leading to long-term strategies. So even though your eye is on the immediate prize, 2022 is just around the corner and the...

Google Tag Manager

by Shane O'Neill, Vice President A lot of times, little pieces of code from different places have to be added to your website in order to get it to play nicely with others. There might be code from Facebook, from Google Analytics, from anywhere, really. These pieces of code are often referred to as "tags".  One way to...

Chocolate Ginger Molasses Cookies

By Angie Ash, Executive Vice President  Ginger molasses cookies are my very favorite holiday cookie, but who needs to wait until then to enjoy these delicious cookies? This recipe includes another favorite - chocolate! Chocolate Ginger Molasses Cookies 7 ounces good quality semisweet chocolate1 cup white whole wheat flour1/2 cup all-purpose flour (Plus 1 tbsp)1 tablespoon unsweetened Dutch-process cocoa...

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