Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.
Instore marketing big survey

…asking for a friend.

by Angie Ash, Executive Vice President INSTORE needs YOU to help with the biggest information-gathering exercise in the jewelry industry: The Big Survey! For jewelry retailers only! Your answers stay completely anonymous. They’re asking about the pandemic, lab-grown diamonds, the upcoming election, and much more. Warning: You’ll want to set aside a decent chunk of time to...

Summer Corn Soup

by Ellen Fruchtman, President We’re nearing the end of corn season (spoken like a true Midwesterner), so this is the perfect time for this yummy soup from one of my favorite chefs, Jennifer Segal. It’s easy, low calorie, and utterly delicious. Summer Corn Soup 4 tbsp unsalted butter1 heaping cup chopped shallots6 cups low sodium chicken broth6 ...

Jingle All the Way

by Angie Ash, Executive Vice President Engage the Five Senses in Your Store This Holiday Season As the song goes, “it’s the most wonderful time of the year.” This year we can only hope, right? For many people, possibly you included, it’s also the most stressful time of the year. Before you’re in the thick of it, make...

The Return of Desktop During COVID

by Charles Pobee-Mensah, Director of Digital Marketing For a long time now, mobile website visits have been higher than desktop visits for most websites. This meant more traffic to your website since people can browse the web while waiting for a doctor's appointment and what not. But it also meant shorter website visits. Those same people had...

computer screen showing charts and graphs

Two Ways To Better Understand Your Website Visitors

by Charles Pobee-Mensah, Director of Digital Marketing Since the start of the pandemic, the landscape has changed for local jewelry stores. Suddenly every jeweler's website has become much more important for business. But sometimes it's hard to know how your website is faring. So today, we're going to talk about two ways to better understand your website...

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