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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

High Earners Will Spend More

by Ellen Fruchtman, President By now you should be sick of polls, but here’s a study you may want to pay attention to. A company called AKI recently did a study of 3,000 U.S consumers called Four Things Every Advertiser Needs to Know This Holiday Season. If you are a fine jeweler (which you are), you’ll be...

Enchilada Casserole

by Kristy Cartmell, Designer / Social Media Specialist What’s better than an enchilada? An enchilada casserole! This recipe is sure to satisfy your cravings while also being relatively easy to make! Enchilada Casserole 1 large rotisserie chicken½ cup white onion (finely chopped)2 cans black beans1 4 ounce can chopped green chiles1 10 ounce can Rotel tomatoes1 can corn19 ounces...

A Hard Habit to Break

by Angie Ash, EVP As someone with a side hustle teaching a few classes at a local gym, I often get asked how to keep weight off successfully and long-term. It’s not easy, especially for women as they age and face the realities of a slower metabolism and the effects of hormones. As if the rest of...

Long Awaited Nod to YouTube

By Shane O’Neill, VP On October 15, Nielsen announced that YouTube and YouTube TV ads watched on connected TV devices will be included in their Digital Ad Ratings. As a majority of US households own one or more connected devices, the move will allow Nielsen to better measure the YouTube audiences beyond computer and mobile usage. With YouTube...

Incredibly Moist Cornbread

by Ellen Fruchtman, President Incredibly Moist Cornbread 1 ¾ cups all-purpose flour¾ cup yellow cornmeal1 ¼ cup granulated sugar1 ½ teaspoons salt1 tablespoon baking powder½ cup vegetable oil2 large eggs (beaten)1 cup milk (whole if possible) Add flour, cornmeal, salt, baking powder, and sugar together in a mixing bowl and blend.Combine milk, eggs, and oil in another bowl and...

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