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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

The Return of Desktop During COVID

by Charles Pobee-Mensah, Director of Digital Marketing For a long time now, mobile website visits have been higher than desktop visits for most websites. This meant more traffic to your website since people can browse the web while waiting for a doctor's appointment and what not. But it also meant shorter website visits. Those same people had...

computer screen showing charts and graphs

Two Ways To Better Understand Your Website Visitors

by Charles Pobee-Mensah, Director of Digital Marketing Since the start of the pandemic, the landscape has changed for local jewelry stores. Suddenly every jeweler's website has become much more important for business. But sometimes it's hard to know how your website is faring. So today, we're going to talk about two ways to better understand your website...

peanut butter and chocolate fudge on a white plate

Chocolate Peanut Butter Swirl Fudge

by Ashley Bowen, Account Coordinator Fudge is a beloved staple at county fairs, carnivals, and amusement parks. Although we’ll have to wait to enjoy these summer attractions, you can still enjoy this delicious treat at home with this simple recipe. Chocolate Peanut Butter Swirl Fudge 2 cups peanut butter chips1 14 oz can Sweetened Condensed Milk2 tbsp butter or...

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