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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Get Your Store Ready for Mother’s Day

Mother's Day is one of the busiest times of year for jewelers. Our very own Angie Ash sat down with Jimmy DeGroot to talk about the ins and outs of getting your store prepared for the business, whether that be marketing, inventory, events to bring in more people, and even how to train your staff for...

Best BBQ Chicken Kebabs

By Michael Fruchtman, CFO Sauce:1/2 cup ketchup1/4 cup light or mild molasses2 tbs grated onion2 tbs Worcestershire sauce2 tbs Dijon mustard2 tbs cider vinegar1 tbs light brown sugarKebabs2 pounds boneless skinless chicken thighs2 tsp kosher salt2 tbs sweet paprika4 tsp sugar2 tsp smoked paprika2 slices bacon, cut into 1/2 inch pieces SauceBring all ingredients to a simmer in...

The Customer Journey

By Ellen Fruchtman, President Let’s take a trip. Not a real trip in the true sense of the word. It’s more of a journey. A customer’s journey. It’s a long and winding road. All you have to do is think about your own purchasing decisions. The journey you take when you are considering making a large purchase...

National Mom & Pop Business Owners Day

Today is National Mom and Pop Business Owners Day! The day was first celebrated back in 1939 by Rick and Margie Segel, whose parents owned a hat business, and it continues today. Amazon may offer convenience, but the dedication, personal service, and commitment to supporting local communities are unmatched by small businesses. For fine jewelry retailers,...

Spring Sangria

While the weather is wet and gloomy outside, bring some sunshine inside with a drink that will put spring in your step as you wait for the flowers outside to bloom. Source: https://eat-drink-love.com/spring-sangria/ 750 ml bottle of fruity white wine3 cups Sprite (or lemon lime sparkling water)2 cups pineapple juice1/2 cup orange juiceSliced lemons, limes and oranges (plus pineapple,...

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