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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Did You Know? – Content Marketing

by Shane O’Neill, Vice President Google changes or updates its algorithm hundreds or thousands of times per year. These are mostly small changes, sure, but it just illustrates the ever-evolving search landscape. Organic traffic via SEO is a huge opportunity for independent retailers. A larger algorithm change in March of 2019 revealed that content, content, content is...

Online Marketing Strategies for Jewelry Stores

by Charles Pobee-Mensah, Director of Digital Marketing With the plethora of online marketing options available to us all, it's easy to get lost in the quagmire of "opportunities". Instead of looking at more new options, let's take a step back and think about the core strategies that work for jewelry stores online. Marketing to Current Customers Collect > Engage...

Pistachio Pesto

Mix up a traditional pesto with pistachios! This quick recipe is ready in under 30 minutes. Pistachio Pesto Pasta 1 pound fettuccine pasta¾ cup heavy whipping cream1 lemon (zested and juiced)1 cup flat parsley leaves (packed)½ cup pistachios (no shells, lightly roasted)2 cloves of garlic (minced or grated)2 tablespoons extra virgin olive oil⅓ cup grated parmesansalt and pepper...

Survey Says!

by Angie Ash, EVP We LOVE hearing how you’re getting business done with restrictions still in place. Please consider taking this short survey. We’ll share the results in a future T3 issue!...

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