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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Could Google Be Making A Virtual Window Into Your Store?

by Charles Pobee-Mensah, Director of Digital Marketing As tech companies busily move forward with figuring out how to create the next generation of technology, we slowly start to get a glimpse of how things might change for the world of retail jewelry. During a recent conference, Google gave us a little preview of something that could change...

Three Quick Tips For Social Media

by Shane O'Neill Gone are the days of the “social media plaything” mindset. The course has changed, and those who want to succeed are taking things seriously. It’s all about strategic planning and execution. So let’s start with some basics most amateurs ignore. Choose Your Platform When choosing your social media platforms, remember, you most likely can’t do everything...

Grandma’s Strawberry-Rhubarb Pie

by Ashley Bowen, Account Coordinator courtesy of Valarie Enters Grandma’s Strawberry-Rhubarb Pie Crust2 cups all-purpose flour (additional flour as needed, up to ¼ cup)½ cup cake flour ((recommended: Soft As Silk))3 tsp sifted powdered sugar½ cup butter-flavored shortening¼ cup salted butterpinch of salt1 egg2 tsp vinegar¼ cup ice cold waterFilling2 ½ cups chopped red rhubarb, fresh2 ½ cups de-stemmed,...

Rainbow Connection

by Ellen Fruchtman, President Pride Month is celebrated in June. Specifically, Pride Day is celebrated on June 28, marking the date in history when the first Pride march was held in New York City in 1970. Suffice to say, a lot has happened in between and since that date. Same-sex marriage became legal in 2015.  According to...

Gen Z Shopping Habits

by Angie Ash, EVP As the mom of two Gen Z girls, I can attest to their noses always being in their phones. Personally, I would be happier with their noses in more books, but I digress. However, as tied to technology as they are, they definitely fit the mold of what Gen Z wants in a...

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