Marketing Ideas Part 4: Tips to Help You Get Ready for Reopening | Read Now!
logo
Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
Follow us
 

Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.
blue background with the words "be stronger than your excuses"

Excuses. Excuses. Excuses.

By Ellen Fruchtman, President With the baseball season (and many sports seasons) clearly in the rearview mirror, there’s a great business analogy spoken by one of the all-time greatest baseball players, Babe Ruth. “Yesterday’s home runs don’t win today’s games.” At the time, he was likely talking about the game and never anticipated how it could be a great...

couple looking at laptop together

No New Normal

By Guest Columnist Lori Dixon, Ph.D., Great Lakes Marketing Research Consumers got a taste of having more power over place and time, and they will not easily go back to their old ways. There is not going to be a new normal.  Normal implies:  conforming to a standard, usual, typical, or expected. Ha! We are smart enough to...

smoothie in glass with straw

Peanut Butter Banana Smoothie

by Charles Pobee-Mensah, Director of Digital Marketing Bananas, peanut butter, and milk are all inexpensive and plentiful ingredients. As long as you have a good blender, combining these into a smoothie is a great way to get a delicious shake that's easy to make. If you keep a few baggies in the freezer with a couple of...

image with text "The truth about ecommerce"

The Truth About eCommerce

by Shane O'Neill, Vice President Having eCommerce activated on your website is becoming a common talking point, although many retailers still resist allowing online purchases. The COVID-19 situation has forced many to rethink their online presence, as many stores were closed and remain closed and eCommerce transactions are the only real opportunity to drive sales. Year over...

masterclass logo

Masterclass

by Michael Fruchtman, CFO The website clearly communicates in big, bold letters: Today’s the Day! And, the truth is today is the day as is tomorrow and the next day. Because emerging as one of the hottest online teaching websites is Masterclass.  Have you ever been interested in the world of film and TV? Well, you can...

Copy link
Powered by Social Snap