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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.
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Marie Kondo Your Business

by Ellen Fruchtman, President Marie Kondo and the KonMari method is still all the rage. If you haven’t read any of her books, the most famous being The Life-Changing Magic of Tidying Up, or seen one of her Netflix shows, Tidying up with Marie Kondo, or heard about her at all, then you must be living under...

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Surviving a Slow Summer

by Shannon Joyce, Account Coordinator For many of our retail jewelers, the summer months can be long and slow as far as traffic and sales. Although it isn’t ideal, it can be viewed as an opportunity to improve and prepare for the upcoming busy holiday season. Use the downtime to develop strategies and goals for the remaining...

Coffee Popsicles on Sticks

Iced Caramel Latte Popsicles

by Ashley Bowen, Account Coordinator Popsicles are a great summertime treat. They’re cool and refreshing, and not to mention delicious! For coffee lovers, this recipe takes an iced coffee to a new level and will not disappoint.  Ingredients Milk Layer: 1/2 cup milk 1/4 cup sweetened condensed milk 1/8 teaspoon vanilla extract Coffee Layer: 1/2 cup cold brew coffee concentrate (1:1...

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Will You Slowly Fade Away?

by Shane O'Neill, Vice President There is a slow demise of some jewelry stores out there. Their sales and revenue begin to decay, their marketing efforts become less effective, and eventually, they become a shell of their former business or close altogether. These are the stores that in many cases, whether through a lack of understanding or...

The Importance of Holiday Posts

The Importance of Holiday Posts

by Kristy Cartmell, Graphic Designer If you can think of it, there’s a holiday for it. For example, National Brush Day is on November 1st to combat the sweet tooth many of us may be suffering from the day after Halloween. National Good Neighbor Day is September 28th and National Clean Out Your Computer Day is the...

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