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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

The Most Valuable Brand? Your Own.

By Angie Ash, Executive Vice President We see it all too often. Retail jewelers getting hung up on the brands they carry. And we get it, especially if they offer a generous co-op program. Of course, you want to utilize those dollars when it makes sense. However, keep this in mind. The vast majority of jewelry brands...

12 Pros And Cons Of A Corporate Name Change

By Ellen Fruchtman, President By now you should have heard about the big name change from Facebook. The new name (Meta), was introduced by Mark Zuckerberg who said he liked Meta because it's a Greek word that “symbolizes there's always more to build”. A big part of the rebrand is to also focus Meta on bringing the...

Grandma’s Waffles

By Shane O'Neill, Vice President Grandma's Waffles 2 cups Flour3 tsp Baking Powder1 tsp Salt4 large Eggs, Separated3 tbsp Sugar6 tbsp Shortening, Melted1 1/2 cups MilkNon-Stick cooking Spray Sift flour, baking powder, salt and sugar on wax paper.Separate eggs and place egg yolks in a large bowl and egg whites in a regular bowl. Beat egg whites until firm.Add...

Apple Crisp

By Ashley Bowen, Account Coordinator If you’re planning a trip to the apple orchard this fall, this delicious apple crisp recipe is the perfect way to use your freshly picked apples. This dessert tastes great on its own but it can also be paired with vanilla ice cream. Apple Crisp 10 cups All-purpose apples (Peeled, cored, and sliced)1 cup...

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