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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.
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Upgrade Your Brand

by Shane O’Neill, Vice President Seasons change, people change…and so should your logo. Let’s be honest, there are a lot of bad logos out there. Some are so dated you’d think we’re still in the 70s, but why? With all the talk about marketing, your website, and social media, it seems that the last thing anyone ever...

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The Birth of the Pink Ribbon

by Kelsi Roth, Senior Graphic Designer and Social Media Coordinator October is Breast Cancer Awareness Month, so you’ve probably been seeing a lot of little pink ribbons around even if you didn’t realize why. The pink ribbon has been synonymous with breast cancer awareness since the 1990’s, but was developed even before that.  Ribbons have been popularly used...

Fall Salad

Make Ahead Healthy Fall Salad

By Michael Fruchtman, CFO Serves: 8 1 cup hazelnuts1/4 cup white wine vinegar2 tablespoons honey1 1/4 teaspoon kosher salt1 teaspoon Dijon mustard1/4 teaspoon freshly ground pepper1/2 cup olive oil1 large bunch red kale, ribs removed, torn into bite-sized pieces (about 10 cups)1 pound Brussels sprouts, trimmed and shredded in a food processor (about 6 cups)1 cup pomegranate seeds2...

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Holiday Tips!

By Ellen Fruchtman, President Let’s forget Halloween and Thanksgiving. Because as you know, the biggest jewelry time of year is fast approaching. If you’re looking to make the holidays a little more profitable (and who isn’t?), here are some simple ideas you should be employing. Some seem rather elementary, but they work. 1. Make sure you have a plan. We have seen...

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House of Silva Jewelers

By Angie Ash, EVP We are happy to announce the addition of Wooster, Ohio fine jewelry retailer, House of Silva, to the Fruchtman family of clients. House of Silva, specializing in custom design, has hired us to manage their digital marketing efforts and increase their bridal, custom design, and repeat customer business. We’re excited to be working...

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