Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Designer Retailer Dilemma

by Ellen Fruchtman, President We just returned from JCK. In fact, as I am writing this article, I am still getting over the trauma of wearing a mask for 8 hours, the masked police tooling the aisles, the sheer hypocrisy of it all (with shoulder-to-shoulder cocktail parties and events sans masks). The overall exhaustion, occasional frustration, and...

Photorealistic 3D Jewelry Rendering

by Charles Pobee-Mensah, Director of Digital Marketing Thinkspace has unveiled a suite of high-end photorealistic 3D jewelry rendering services to enhance jewelry product visualization for retailers and vendors. Render still images and turntable video animations for your website's product detail pages to showcase your designs, enhance your website and social media banners with custom animated videos, and...

Beer Brisket

You don’t have to be Jewish to love Brisket of beef! It’s a staple during the Jewish holidays, but also perfect for any large get-together. Easy and delicious? Yep, that’s something you should try!  Beer Brisket 4-5 lb flat brisket2 onions (sliced)salt, pepper, garlic powder (to taste)12 oz bottle of chili sauce½ cup brown sugar1 can of beer Preheat...

4 SEO Tips for Jewelers

by Charles Pobee-Mensah, Director of Digital Marketing Search Engine Optimization (SEO) can often seem confusing or overwhelming. This is especially true for jewelers. Since we've talked in the past about what SEO is, let's focus today on four tips for actually doing it.  Highlight The Pillars of Your Business Is your main focus bridal, watches, and fashion jewelry? Or...

Website Refresh

Is your website in need of a refresh? Fruchtman Marketing can assist you! We can make updates to your existing website with new copy, navigation, or page design. Or, if you’re feeling like a completely new website is the route you want to go, we can work with you to develop a new site that offers...

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