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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Don’t You Forget About Me

By Angie Ash, EVP Some schools are going 100% virtual this fall while others are a classroom and online hybrid. More states are mandating masks to walk into any place of business, and the virus isn’t dying down this summer as we all hoped. Restaurants are still struggling, evident by all the banners and signs posted that...

Did You Know: Google Ad Credits

by Shane O'Neill, Vice President For those who advertise with Google Ads, the platform has begun to roll out COVID-19 ad credits. To qualify, you need to be a small to medium-sized business with a Google Ads spend in ten out of twelve months of 2019, and in January and/or February of this year. Most ad accounts...

Easy Grilled Chicken Kabobs

By Michael Fruchtman, CFO Easy Grilled Chicken Kabobs ⅓ cup olive oil¼ cup cilantro (chopped)juice from 1 lime2 garlic cloves (chopped)1 teaspoon kosher salt½ teaspoon cumin¼ teaspoon ground pepper1.5-2 pounds chicken thighs Whisk the first 7 marinade ingredients together in a bowl. Chop chicken into chunks and marinate in mixture either in bowl or Ziploc bag for 2-4...

arrows pointing up on a blue background

How Advertising Boosts SEO

by Charles Pobee-Mensah, Director of Digital Marketing SEO is supposed to be free, right? Some Google bot checks out your website, makes note of the words on it and then shows it to people who search for those words. Free listing! Okay, okay. I know you know it isn't that simple. But one of the strangest parts...

people of many ages standing in a checkout line

Buying Habits by Generation

By Hayley Lardinais, Account Coordinator Attributes assigned to each generation are never fact and are always open to interpretation. As with most things, there are always going to be outliers. However, when it comes to consumer behavior, the year someone was born has been shown to determine, or at least play a role in, their buying habits...

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