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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Did You Know: Google Ad Credits

by Shane O'Neill, Vice President For those who advertise with Google Ads, the platform has begun to roll out COVID-19 ad credits. To qualify, you need to be a small to medium-sized business with a Google Ads spend in ten out of twelve months of 2019, and in January and/or February of this year. Most ad accounts...

Easy Grilled Chicken Kabobs

By Michael Fruchtman, CFO Easy Grilled Chicken Kabobs ⅓ cup olive oil¼ cup cilantro (chopped)juice from 1 lime2 garlic cloves (chopped)1 teaspoon kosher salt½ teaspoon cumin¼ teaspoon ground pepper1.5-2 pounds chicken thighs Whisk the first 7 marinade ingredients together in a bowl. Chop chicken into chunks and marinate in mixture either in bowl or Ziploc bag for 2-4...

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How Advertising Boosts SEO

by Charles Pobee-Mensah, Director of Digital Marketing SEO is supposed to be free, right? Some Google bot checks out your website, makes note of the words on it and then shows it to people who search for those words. Free listing! Okay, okay. I know you know it isn't that simple. But one of the strangest parts...

people of many ages standing in a checkout line

Buying Habits by Generation

By Hayley Lardinais, Account Coordinator Attributes assigned to each generation are never fact and are always open to interpretation. As with most things, there are always going to be outliers. However, when it comes to consumer behavior, the year someone was born has been shown to determine, or at least play a role in, their buying habits...

Simple Garlic Bread

By Kelsi Roth, Senior Graphic Designer & Social Media Coordinator Simple Garlic Bread 3-4 cloves of garlic1/2 cup butter (very soft)1 french baguette (cut lengthwise)1/2 teaspoon kosher salt2 tablespoons parsley (freshly chopped)1/4 cup Parmesan (grated) Preheat oven to 425° and line a baking sheet with foil. In a small bowl, mix softened butter with garlic, salt, and parsley until...

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