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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.
Store fronts with people lingering, copy that says Soho Experience by AJS

Small Trade Show Successes

By Angie Ash, Executive Vice President As I sit here on day 2 of the Atlanta Jewelry Show, I am inspired to comment on the advantages of a small trade show. Yes, everyone is talking about Covid-19 and questioning if the JA Show and JCK will really happen, but even though the virus is in Atlanta, it...

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Video Is The Hottest Trend

By Shane O'Neill, Vice President Video is quickly becoming the hottest marketing trend for businesses. Why? Simply stated, video on social can generate up to 1,200% more shares than static images or text. In addition, 9 out of 10 brands have reported a significant lift in brand recall when using 6-second bumper ads on YouTube. If you’re still...

Breakfast Avocado Toast

By Kelsi Roth, Senior Graphic Designer & Social Media Coordinator Avocado toast is surprisingly divisive, but there’s no denying it has a great variety of nutrients perfect for starting your day! This simple recipe is super tasty and easy to modify. Ingredients ½ small avocado2 slices of bread (for tastiest results, use a wide loaf from a bakery, not...

Multiply Your Ad Effect with Your Website

by Charles Pobee-Mensah, Director of Digital Marketing Pouring money into ads can be nerve-racking. It's hard to know which platforms will give you the biggest boost and whether they're working. But what if you could multiply the effect of your ads? Well, with your website, you can. Here's How It Works When you run ads, people hear about you....

Cutting Out the Clutter

By Hayley Lardinais, Account Coordinator For most of us, multitasking has become an inevitable staple of our work and personal lives. So much so, that one’s ability to tackle many tasks simultaneously is now considered an important skill in being successful and efficient in many areas of work. Even as I write this article I will admit...

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