Marketing Ideas Part 4: Tips to Help You Get Ready for Reopening | Read Now!
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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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suits@fruchtman.com
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.
peanut butter cookies on blue plate

Peanut Butter No-Bake Cookies

by Ashley Bowen, Account Coordinator With the temperatures rising, here is a dessert that is easy AND delicious so you can enjoy the nice days outside in your yard, rather than inside baking. It’s a win, win! INGREDIENTS 1 cup granulated sugar 3/4 cup packed brown sugar 1/2 cup (1 stick) butter, cut into cubes 1/2 cup milk 1 cup smooth peanut butter...

Grin and Bear It

by Angie Ash, Executive Vice President “Grin and bear it” were words my Dad sometimes said as I was growing up. Certainly, I’ve thought about those four words more in the past few months. My Dad is 88 years old this year, and he certainly has been through his share of hardship in his life thus far....

Spray It Then Say It

by Charles Pobee-Mensah, Director of Digital Marketing Many jewelers are working hard to start reopening their stores in some capacity. This might mean rearranging the store, creating new rules, and of course, spraying down surfaces. It's easy for your hard work to go unnoticed if you don't tell your customers about it. That's why we're happy to see...

Crab Cakes

by Shane O'Neill, Vice President 2 pounds lump crabmeat - picked over 1 small onion, finely chopped 1 large celery stalk, finely chopped 4 tablespoons unsalted butter 1/4 cup sour cream 2 eggs, beaten 1 cup shredded Monterey Jack cheese 1/4 cup chopped fresh parsley 2 tablespoons Worcestershire sauce 1 pound large shrimp, pureed salt and...

hand holding purple flowers

Small Gestures. Big Impact.

by Ashley Bowen, Account Coordinator As you look to reopen your store and capitalize on sales, especially for Mother’s Day and anniversaries, consider offering your best customers a little something to show you care at no charge. There are numerous options to consider, both big and small, such as flowers, wine, or simply a nice handwritten card....

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