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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Quick Key Lime Pie

by Michael Fruchtman, CFO Craving key lime pie? It doesn’t get any easier than this! Quick Key Lime Pie 1 9-inch graham cracker pie crust1 14 ounce can of sweetened, condensed milk3 egg yolks½ cup fresh squeezed key lime juicewhipped cream and lime slices for serving (optional) Preheat oven to 350 degrees.Combine the sweetened condensed milk, egg yolks, and lime...

TikTok or NOT.

by Shane O’Neill, Vice President There’s a new shiny penny in the social media marketing world and it’s called TikTok. Everyone is talking about how you should add it to your marketing mix, but should you? Sure, TikTok is fun and cool, but is it the right audience at the right time for a retail jeweler? Before...

Augmented Reality Is Still Moving Forward…Slowly

by Charles Pobee-Mensah, Director of Digital Marketing Back in 2017, we talked about how augmented reality will transform the jewelry industry. Now, four years later, how far have we come? The answer is not very. Augmented reality is still a bit of a fringe technology. Not yet the ubiquitous evolution it promises to be. Despite that fact,...

Baked Feta with Roasted Tomatoes

by Ellen Fruchtman, President We hear this recipe is actually trending on Tik Tok, and it’s certainly getting some buzz on food blogs. Originally created by a Finnish food blogger, it’s a delicious roasted pasta dish just perfect for the summer! Feel free to mix and match cheeses and veggies once you’ve mastered the original recipe! Baked Feta...

A Cookieless Future

by Angie Ash, EVP I have to be honest. When Google announced that it wasn’t going to replace cookies in Chrome with any new proposed personal identifiers, I was neither surprised nor upset. If you’re reading this and not entirely sure what cookies are, you should be soon. That’s because when you visit a website, any tracking...

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