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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

TikTok or NOT.

by Shane O’Neill, Vice President There’s a new shiny penny in the social media marketing world and it’s called TikTok. Everyone is talking about how you should add it to your marketing mix, but should you? Sure, TikTok is fun and cool, but is it the right audience at the right time for a retail jeweler? Before...


By Ellen Fruchtman, President  Have you heard about the best way to build your brand? It’s through salience. The word by itself according to the Oxford Dictionary means “the quality of being particularly noticeable or important; prominence”. In marketing, it has everything to do with becoming top of mind when the consumer is making (or considering) a...

Roasted Tomato Soup

by Kelsi Roth, Senior Graphic Designer Easy Roasted Tomato Soup 2 pints of tomatoes ((two different kinds, like Roma & Campari))1 head of garlic (halved)1 shallot (halved)1 bunch of basil1 serrano pepper (stem removed)salt & pepper (to taste)olive oil (to taste)½ cup heavy cream½ cup vegetable broth Combine everything except cream and broth in an oven-safe pot...

You Lost a Big Brand. Now What?

by Angie Ash, EVP When retailers gain partnerships with big brands, the proverbial roller coaster ride that ensues is surely more thrilling than scary. Your clientele changes from the merely upscale customer to the one with an abundance of money to spare. You know, the ones that don’t bat an eye when it comes to purchasing something...

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