by Angie Ash, Executive Vice President I received my very first piece of jewelry when I was five years old, on my birthday. It was a necklace featuring three small plastic jellybeans in red, orange and yellow on a “gold” chain. In a photo taken that day at dinner, I’m wearing my Winnie the Pooh dress (favorite...
WALTERS & HOGSETT JEWELERS in Boulder, CO, knew that “winter was coming” — and they decided to take action. The jewelry store and its marketing agency, Fruchtman Marketing, put together a short video commercial, running on YouTube Advertising, around the phrase “bend the knee,” which is often used in HBO’s hit television show “Game Of Thrones”. Watch...
How do you develop a jewelry brand lifestyle? What has changed in social media, and should you care? Are there similarities between social media and traditional media you need to know about? Our special guest is Shane O'Neil is the Vice President of Fruchtman Marketing. Shane answers these and many more vital marketing questions…...
by Charles Pobee-Mensah, Director of Digital Marketing When the Apple Watch was unveiled, any retail jeweler selling watches had to have taken notice. Does this mean something or nothing? However, it would have been easy to overlook how this new frontier could have affected the rest of their jewelry business. Smart jewelry is here and its presence is...
By Ashley Bowen, Account Coordinator We recently designed the new logo for Berco, an industry leading supplier to independent jewelers throughout the United States. The family owned and operated manufacturer, based in Chicago, IL will feature the new logo beginning with upcoming INSTORE print ads and graphics during JCK, as well as a direct mail series, also...
