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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Easy Grilled Chicken Kabobs

By Michael Fruchtman, CFO Easy Grilled Chicken Kabobs ⅓ cup olive oil¼ cup cilantro (chopped)juice from 1 lime2 garlic cloves (chopped)1 teaspoon kosher salt½ teaspoon cumin¼ teaspoon ground pepper1.5-2 pounds chicken thighs Whisk the first 7 marinade ingredients together in a bowl. Chop chicken into chunks and marinate in mixture either in bowl or Ziploc bag for 2-4...

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How Advertising Boosts SEO

by Charles Pobee-Mensah, Director of Digital Marketing SEO is supposed to be free, right? Some Google bot checks out your website, makes note of the words on it and then shows it to people who search for those words. Free listing! Okay, okay. I know you know it isn't that simple. But one of the strangest parts...

people of many ages standing in a checkout line

Buying Habits by Generation

By Hayley Lardinais, Account Coordinator Attributes assigned to each generation are never fact and are always open to interpretation. As with most things, there are always going to be outliers. However, when it comes to consumer behavior, the year someone was born has been shown to determine, or at least play a role in, their buying habits...

Simple Garlic Bread

By Kelsi Roth, Senior Graphic Designer & Social Media Coordinator Simple Garlic Bread 3-4 cloves of garlic1/2 cup butter (very soft)1 french baguette (cut lengthwise)1/2 teaspoon kosher salt2 tablespoons parsley (freshly chopped)1/4 cup Parmesan (grated) Preheat oven to 425° and line a baking sheet with foil. In a small bowl, mix softened butter with garlic, salt, and parsley until...

What Do Political Marketing and Jewelry Marketing Have in Common? Everything.

Ellen Fruchtman, President Before Fruchtman Marketing was entrenched in marketing for jewelers and the jewelry industry, we were entrenched in local and regional political marketing. Yep. We were instrumental in getting the first African American Mayor of Toledo elected, who served our city from 2002 - 2006. We worked on many campaigns for City Council, State Representatives,...

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