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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.
The words Covid-19 on a computer screen background

COVID-19 vs. The Flu Pandemic

by Angie Ash, EVP As each day passes, our consumer anxiety and stress levels rise as new announcements are made about COVID-19. In many states, groups of 50 or more are discouraged from assembling, schools have closed and college students have been forced to pack up and come home for the rest of the year, many restaurants...

Slices of blueberry bread on a wooden table

Blueberry Breakfast Bread

By Michael E. Fruchtman, CEO/CFO (makes 2 loaves) Ingredients:1 cup (2 sticks butter), melted, plus additional butter for greasing pans2 cups blueberries3 1/2 cups flour, divided4 teaspoons baking powder1/2 teaspoon salt1/2 teaspoon baking soda2 cups sugar4 large eggs1 cup milk2 teaspoons vanilla Heat oven to 375 degrees. Grease 2 8-inch loaf pans with butter. Line the bottom of the pans with parchment...

Store fronts with people lingering, copy that says Soho Experience by AJS

Small Trade Show Successes

By Angie Ash, Executive Vice President As I sit here on day 2 of the Atlanta Jewelry Show, I am inspired to comment on the advantages of a small trade show. Yes, everyone is talking about Covid-19 and questioning if the JA Show and JCK will really happen, but even though the virus is in Atlanta, it...

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Video Is The Hottest Trend

By Shane O'Neill, Vice President Video is quickly becoming the hottest marketing trend for businesses. Why? Simply stated, video on social can generate up to 1,200% more shares than static images or text. In addition, 9 out of 10 brands have reported a significant lift in brand recall when using 6-second bumper ads on YouTube. If you’re still...

Breakfast Avocado Toast

By Kelsi Roth, Senior Graphic Designer & Social Media Coordinator Avocado toast is surprisingly divisive, but there’s no denying it has a great variety of nutrients perfect for starting your day! This simple recipe is super tasty and easy to modify. Ingredients ½ small avocado2 slices of bread (for tastiest results, use a wide loaf from a bakery, not...

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