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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Challah

By Ellen Fruchtman, President Challah is the bread of celebration in Jewish tradition, which among other things, symbolizes the joining together of family and friends. But you don’t need to be Jewish to love challah! It’s easy bread to make any time! Challah 1/2 cup honey, divided1 cup hot water (about 110 degrees)2 1/4 tsp active dry yeast3/4 cup...

Fearful or Foolish?

By Ellen Fruchtman, President I just completed a 3-day stint at the Centurion Jewelry Show. One of the first speakers was Milton Pedraza, CEO of the Luxury Institute who proceeded to talk about too many items to mention, but one brief subject matter became the impetus for this article: Fear. The fear of doing something different. The...

YouTube Statistics You Need to Know

YouTube is making waves in the small business advertising world. Ads are managed through the Google Ads platform, and video ads are easier to make than ever with the availability of high-quality cell phone cameras and free editing software. Are you considering advertising on YouTube? These statistics will help.  YouTube is the second most visited website...

Creamy Sun-Dried Tomato Chicken and Orzo

By Angie Ash, Executive Vice President Can you say winner, winner, chicken dinner? I made this delicious chicken dish and it delivers next-level flavors in every bite! The perfect date night dinner to make together and enjoy at home. Creamy Sun-Dried Tomato Chicken and Orzo 2 tablespoons extra virgin olive oil1 pound boneless, skinless chicken breasts or small thighs1...

For Love or Money?

By Angie Ash, Executive Vice President We’re wrapping up our client planning calls and, as always, we’ve had some truly interesting conversations with our retail jewelers. This year, a lot of chatter was on the topic of lab-grown diamonds. Just a few years ago, LGDs were the new kids on the block at JCK at the Pure...

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