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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

We’re Growing!

by Ashley Bowen, Account Coordinator Fruchtman Marketing recently made two additions to our team, and we’re thrilled to have them with us! Chelsea Schroeder joins us as an Account Coordinator. She is a graduate of Bowling Green State University with a Bachelor of Arts & Sciences degree in Journalism and a Public Relations specialization, along with a minor...

Creamy Sun-Dried Tomato-Tortellini Soup

by Chelsea Schroeder, Account Coordinator As the leaves start to change and the cool air sweeps in, now is the perfect time to cozy up with a bowl of hearty and delicious soup. With the crisp touch of toasted bread on the side and a sprinkle of parmesan cheese on top, you will find yourself falling in...

Television Commercials are Back

by Shane O'Neill, Vice President The past decade has seen traditional “television commercials” take a back seat to the digital realm of social media, Google Ads, and YouTube advertising. Production costs and the somewhat antiquated traditional cable buys certainly helped push advertisers to the less expensive, more data-driven digital options. It’s true that digital advertising provides additional...

Best Times to Post on Social 2021

by Kelsi Roth, Graphic Designer and Social Media Coordinator A new report from Sprout Social outlines the best times to post across different social media platforms for organic engagement in 2021. The data collected over the last year shows significant changes to previous years, likely due to increased work-from-home options and significant unemployment. See more, including an...

Matzo Ball Soup

By Michael Fruchtman, CFO For the Chicken Stock1 4-5 lb chicken, cut into 8 pieces1 lb chicken wings, necks, and/or backs2 large yellow onions (unpeeled and quartered)6 celery stalks (cut into 1" pieces)4 large carrots (peeled, cut into 1" pieces)1 large parsnip (peeled, cut into 1" pieces)1 large shallot (quartered)1 head of garlic (halved crosswise)6 sprigs of...

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