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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Three Legs of The Online Marketing Stool

by Charles Pobee-Mensah, Director of Digital Marketing The real danger in jewelry marketing is not understanding the strategy. If you understand how your marketing is working for you, it’s much easier to make good decisions. To strengthen your understanding of the foundation of an online marketing strategy, let’s dive into how it works. Here are the parts...

Welcome Back Saxon’s Diamond Centers

By Ashley Bowen, Account Coordinator We are thrilled to welcome Saxon's Diamond Centers back to our roster of clients. Our team will be working with Saxon’s in a full-service capacity and advising on digital, creative and event initiatives, among other things. They have two stores, located in Bel Air and Aberdeen, Maryland. We’re excited to get started! ...

Artisan bread on baking tray

Homemade Artisan Bread

By Ellen Fruchtman, President Ingredients: 3 and 1/4 cups (420g) bread flour, such as King Arthur, plus more for hands and pan2 teaspoons instant yeast, such as Red Star2 teaspoons coarse salt (see note)1 and 1/2 cups (360ml) cool water (70 degrees is great) optional: cornmeal for dusting pan Instructions: -In a large un-greased mixing bowl, whisk the flour, yeast, and...

Young woman is buying a watch at the shopping mall

Is it time to reinvigorate the retail experience? You bet.

by Lori Mitchell Dixon, Ph.D., Great Lakes Marketing Research So, online shopping is undoubtedly having an impact on your retail operations. Whether your customers are buying online or just educating themselves, your customers have been “Amazoned.” In a recent survey of 1,000 adults, it was found that the vast majority researched online or read product reviews before they even went into...

close up on man hand using tab pad on laptop to working about futuristic of social media marketing icon for internet network technology and business concept

Facebook Ad vs. Boosted Post

It can be easy to misuse the terms Facebook “ad” versus “boosted post.” While both are considered ads as both require a budget and both help you reach a wider audience, there are some key differences that you should be aware of. Facebook can go into this deeper with a simple Google search, but let’s cover...

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