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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

A Font for the Future

by Kelsi Roth, Graphic Designer and Social Media Coordinator You’re probably very familiar with Calibri, the default font on Microsoft systems and programs since 2007. Even if you don’t use a Microsoft operating system, Calibri was likely sent to you on basic documents, simple forms, and lackluster powerpoints many times over the last 14 years. Though the...

thick drink in clear glass on white plate

Shackwacker – Ready for Summer

by Shane O’Neill, Vice President Shackwacker 2 ounces Kraken black spiced rum2 ounces Kahlua coffee liqueur2 ounces dark creme de cacao2 ounces caramel macchiato creamer2 ounces iced coffee4 ounces half and half2 cups ice Measure all ingredients into a cup.Add ice to blender.Pour ingredients over ice and blend until smooth.Swirl chocolate inside glass.Pour blended mixture into glass and...

Is Apple Hurting Your Facebook Advertising?

by Charles Pobee-Mensah, Director of Digital Marketing Mom and Dad are fighting. And we're all caught in the middle. In this case, Mom and Dad are two tech giants, Apple and Facebook. And at this point, we're still not sure if the collateral damage will be like Hong Kong after the Godzilla vs. Kong battle. Let's take a...

Dogs & Cats Beware

by Hayley Lardinais, Account Coordinator Having purchased my first house within the last year, homeownership has introduced a slew of new responsibilities and “hobbies”. Most recently I’ve entered into the world of landscaping and gardening, and there is A LOT to learn! It never really crossed my mind that some of the flowers I choose to put...

Easy Celebration Salad

by Angie Ash, EVP This versatile salad is bursting with flavor and texture, and healthy yet tasty ingredients. It’s my favorite to whip together for gatherings with family or friends, which I’m hoping we can actually do this summer! Easy Celebration Salad For the Dressing¾ cup sugar½ cup apple cider vinegar½ teaspoon salt½ teaspoon black pepper¼ cup extra virgin...

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