Marketing Ideas Part 4: Tips to Help You Get Ready for Reopening | Read Now!
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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.
Strawberry Cake in White Dish

Fresh Strawberry Cake

by Ellen Fruchtman, President Servings: One 9-inch cake, 8-10 servings INGREDIENTS 1-1/2 cups all-purpose flour, spooned into measuring cup and leveled-off 1-1/2 teaspoons baking powder 1/2 teaspoon salt 6 tablespoons unsalted butter, softened, plus more for greasing the pan 1 cup plus 2 tablespoons sugar, divided 1 large egg 1 teaspoon vanilla extract 1/2 cup milk (low fat...

Navigating Crisis, Opportunity, Culture and Growth

By Kate Peterson, Performance Concepts These are trying and uncertain times, and the challenges we are facing as an industry are undeniably massive. We are not new to overwhelming challenges though, and even in the most difficult of times, people still get engaged, get married, have babies, and celebrate significant occasions and achievements. Adversity often makes those moments...

Staying Positive

By Kristy Cartmell, Designer / Social Media Specialist If you begin an online search with “how to stay positive” Google will end that thought by auto-filling your search with the top result, “during the coronavirus.” It can definitely be hard to keep going during this time when there is no clear end. Even while some states look...

Lazy Weeknight Pesto Chicken

By Hayley Lardinais, Account Coordinator Tired after a long day of quarantine? Try this easy and low-maintenance meal that only requires 4 ingredients and little to no prep! Serve with a side of pasta or salad, and a glass of wine.  You’ll Need: 3 Chicken Breasts Salt and Pepper to taste 4 Tablespoons Basil Pesto 1-2 Roma Tomatoes 1 Cup Mozzarella Cheese Red Pepper...

Mother’s Day Jewelry Cleaning Kit

by Ellen Fruchtman, President If your store is closed and you don't have the ability to ship products, Lavish has a way for you to stay connected with your customers by helping them connect with mom. Their jewelry cleaning kit is available for Mother’s Day with easy private label opportunities. To get details for your store, sign...

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