Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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(419) 539-2770
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

The Ultimate Influencer

by Ellen Fruchtman, President In the world of advertising, there’s nothing stronger than the use of testimonials. With influencers being so important today (and the buzz du jour), the best influencers are the most authentic. And, nothing is more authentic than utilizing some of your best customers. Fruchtman Marketing developed a television campaign called “My Jeweler”  to...

Watermelon Frosé

By Kelsi Roth, Senior Graphic Designer and Social Media Coordinator Take advantage of August summer days with a refreshing cocktail! Watermelon Frosé ½ small seedless watermelon cut into small cubes (approximately 4 cups)1 bottle rosé winejuice from 1 lime2-3 tablespoons honey (to taste)fresh mint, watermelon slices, or edible flowers (for garnish) Pour the wine into ice cube trays and freeze,...

Strawberry Goat Cheese Bruschetta

by Ashley Bowen, Account Coordinator Don’t forget to plan the appetizers for your next dinner party. This strawberry goat cheese bruschetta is a refreshing take on the traditional tomato version and will be a crowd pleaser! This is a perfect dish to serve any time of the year, but especially in the summer when strawberries are in...

The Most Important Audit You Can Do

by Shane O’Neill, VP Retailers often review various aspects of their business. Whether it’s their website, POS software, accounting, etc. Yet, few ever audit their most important asset; their brand.  Auditing your brand is important because it allows your business to adapt and adjust to the changing times, and times are changing more than ever. The fact is,...

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