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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

The Secret to Unlock Social Media Success

By Shane O’Neill, Vice President Just about every business is in the social media game now and most are failing to use their social media channels even in a moderately successful way. If you think you can hand off your social media presence to some service for $195 a month, you’re not even in the game. If...

Spring Cleaning Your Computer

by Kristy Cartmell, Graphic Designer & Social Media Coordinator If you’re anything like me, you relish the idea of some old-fashioned spring cleaning. I love feeling refreshed, rejuvenated, and remotivated in a clean home and working environment. However, this year, I’m going to take it a step further and tackle something I have put off for too...

Peanut Butter Banana Smoothie (Revisited)

by Charles Pobee-Mensah, Director of Digital Marketing I've learned a few things since sharing the recipe for a peanut butter banana smoothie back in May. Here is a tweaked version of that recipe, as well as pointers. Changes Since Last Time Instead of a half cup of milk, we're going to use a full cup. This will yield about...

Getting Personal with Clienteling

by Angie Ash, EVP Know what’s great? Receiving a text message from a business that sounds genuine and specifically written to me. Know what’s not great? A canned, cut, and pasted attempt to “connect”. Getting business done during a pandemic meant jewelers HAD to turn the innovation switch on to stay alive. And retailers got in line accordingly...

Can We Talk?

By Ellen Fruchtman, President I remember a time when we actually talked on the phone. Yes, that’s what phones were primarily used for in the olden years. Connecting with the people you love used to be, well, second nature. Now? We let our fingers do the talking. People, there’s an easy way for friends and family to...

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