Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
Follow us

Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

For Me, From Me

By Ellen Fruchtman, President Created by Fruchtman Marketing, The Diamond Producers Association recently launched the For Me, From Me campaign marketing portal for their retail partners. Within the portal, you’ll be able to do everything from ordering customized marketing materials to downloading or ordering social and traditional assets. Find out more by visiting shop.diamondproducers.com....

Best Ever Leftover Steak Sandwich

By Michael Fruchtman, CFO Ingredients: -leftover steak -1/4 cup sour cream -1 tablespoon horseradish -1 large onion -extra virgin olive oil -2 teaspoons brown sugar -ciabatta rolls -garlic salt -garlic powder -Monterey jack cheese, thinly sliced Directions: Thinly slice steak against the grain into strips.  Allow steak to come to room temperature. In a small bowl, mix the sour cream and horseradish until smooth.  Set aside. Slice onion into rings about 1/2 inch...

Mom’s No Stereotype

By Angie Ash, Executive Vice President Today’s moms don’t fit outdated stereotypes. They are certainly complex. They raise children and lead meetings. They balance checkbooks alongside bags of groceries. They may be moms to one and stepmoms to another. But an overlooked fact is that many are also your self-purchasing female with the means to buy fine jewelry...

Video Is The Hottest Trend

By Shane O'Neill, Vice President Video is quickly becoming the hottest marketing trend for businesses. Why? Simply stated, video on social can generate up to 1,200% more shares than static images or text. In addition, 9 out of 10 brands have reported a significant lift in brand recall when using 6 second bumper ads on YouTube. If...

Banana Pecan Bread

By Kelsi Roth, Graphic Designer Super simple and easily customizable banana bread! Use more or less sugar for different sweetness, add another banana for extra banana flavor, and try out different nuts or berries in the batter. Ingredients 2 ripe bananas ⅓ cup melted butter 1 teaspoon baking soda ¼ teaspoon salt ½ teaspoon cinnamon Heaping ½ cup sugar 1 egg, beaten 1 teaspoon vanilla...