Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.
No fat ads

Time to Put Your Advertising on a Diet

by Shane O’Neill, Vice President I hate fat ads. That’s right, I said it. Maybe it’s just me, but I hate them. You see them everywhere and they just take up space. Heck, I rarely even notice them… they all look the same. Could you fit any more junk into that space? I’m pretty sure your fonts...


Influencers Beware

by Ellen Fruchtman, President A recent letter to the Federal Trade Commission by Senator Richard Blumenthal may change the way many advertisers do business with their so-called influencers. Evidently, companies that have been promoting “detox tea” as a weight-loss product may be losing some weight of their own in the form of paid influencers. The companies and...


Fresh Salsa

by Michael Fruchtman, CEO, CFO Ingredients: 1 pound plum tomatoes, cored and chopped (2 cups) 1 1/2 teaspoons kosher salt 1/4 cup finely chopped red onion 1 tablespoon chopped fresh cilantro leaves 1 tablespoon fresh lime juice 1 small garlic clove, finely chopped 1/8 teaspoon freshly ground black pepper 1/2 to 1 fresh jalapeno (depending on desired...

The Co-Op Conundrum

The Co-Op Conundrum

by Angie Ash, Executive Vice President As a fine jewelry retailer, you may have invested some significant dollars in high-performing brands. Those brands may have also demanded some high-dollar buy-ins, so it’s important to utilize the benefits these brands offer. Co-op can be a conundrum, though, and if you’re anything like me, you prefer the wine blend...

Easy Picnic Pasta Salad

Easy Picnic Pasta Salad

by Kelsi Roth, Graphic Designer It’s finally warming up outside and that means it’s time for picnics and potlucks. This pasta salad is super simple to make and an easy crowd pleaser. Ingredients 16-ounce box Tri-Colored Rotini 16-ounce bottle Italian Style Dressing 6 tablespoons McCormick Salad Supreme Seasoning 1 cup Shredded Cheddar Cheese 1 cup Broccoli, Chopped ...

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