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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

The Sunny Side

By Ellen Fruchtman, President There is no doubt this year has been a year of great and substantial challenges. And yet, there are many retailers who have weathered the storm. Overcoming the challenges took perseverance and business smarts, coupled with guts. From a marketing perspective, many of these successful retailers had a common thread: They did not...

Native American Heritage Month

By Kelsi Roth, Senior Graphic Designer & Social Media Coordinator  November is Native American Heritage Month!  Did you know that there are more than 500 tribal communities in America, all with their own unique traditions and history?  There are many resources available to learn more about Native American Heritage Month, but sorting through all of that can be intimidating...

St. Louis Bar Pizza

by Shane O'Neill, Vice President St. Louis Bar Pizza 2 cups unbleached all purpose flour2 tablespoons cornstarch2 teaspoons granulated sugar1 teaspoon baking powder1 teaspoon kosher salt½ cup water2 tablespoons water2 tablespoons olive oilpepperoni (or favorite pizza topping)pizza saucepizza cheese Combine the flour, cornstarch, sugar, baking powder, and salt in a bowl of stand mixer. In a liquid measuring cup,...

How To Make Your Website The Cornerstone of Your Business

by Shane O’Neill, Vice President So, you’ve finally invested in your future and developed a fantastic website with full e-commerce capability. It’s a pretty little beast, web responsive, beautiful product images, wish lists, opt-in forms, and so on. Yet, what has it done for your business? Probably not much if consumers can’t find it. You’ve bought the...

High Earners Will Spend More

by Ellen Fruchtman, President By now you should be sick of polls, but here’s a study you may want to pay attention to. A company called AKI recently did a study of 3,000 U.S consumers called Four Things Every Advertiser Needs to Know This Holiday Season. If you are a fine jeweler (which you are), you’ll be...

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