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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Success Strategies for 2022

By Ellen Fruchtman, President If we have learned anything over the course of the last few years, it is our ability to pivot and look straight in the eye of adversity. Now it’s 2022. And, in some ways, the news is the same, and perhaps life in 2019 will never be achieved again. All that being said,...

Top 4 Jewelry Trends for 2022

By Chelsea Schroeder, Account Coordinator As we head into 2022, you may be on the hunt to elevate your wardrobe game with a fresh new look. Sometimes, a little sparkle can go a long way, and all you need is the right piece of jewelry to create a whole new vibe! You can turn a basic outfit...

Blueberry Breakfast Bread

By Michael Fruchtman, CFO Blueberry Breakfast Bread 1/2 cup butter, melted (Additional is needed for greasing the pan)1 cup fresh blueberries1 3/4 cup flour, divided2 teaspoons baking powder1/4 teaspoon salt1/4 teaspoon baking soda1 cup sugar2 large eggs1/2 cup milk1 teaspoon vanilla Heat oven to 375 degrees.  Grease an 8-inch loaf pan with butter.  Line the bottom of the pan...

Jewelers, Take These Three Vows In 2022

By Angie Ash, Executive Vice President  The starting gun to the holiday shopping frenzy has blasted and, as retail jewelers, you know the coming weeks are going to be a sprint to Christmas. Once you’ve reached the finish line, nobody will want a very large glass of wine and fuzzy slippers more than you. But, before you’re...

Fruchtman Marketing Welcomes Clarté!

By Ashley Bowen, Account Coordinator Fruchtman Marketing is pleased to announce we’ll be assisting Valentine Jewels with the launch of their newest fine jewelry brand extension, Clarté! The work will be centered around the goal of developing a relationship with retail jewelers. We’ll be focusing on branding and campaign development, as well as developing supporting assets for...

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