Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.
Lentil Soup

Red Lentil Lemon Soup

1 tablespoon olive oil 1 medium white onion, peeled and diced2 medium carrots, diced5 cloves garlic, peeled and minced6 cups vegetable stock (or chicken stock)1 1/2 cups red lentils, rinsed and picked over2/3 cup whole-kernel corn2 teaspoons ground cumin1 teaspoon curry powder(optional) pinch each of saffron and cayennezest and juice of 1 small lemonsea salt and...

Content Strategy

Did You Know – Content Marketing

by Shane O'Neill, Vice President Google changes or updates its algorithm hundreds or thousands of times per year. These are mostly small changes, sure, but it just illustrates the ever-evolving search landscape. Organic traffic via SEO is a huge opportunity for independent retailers. A larger algorithm change in March of 2019 is revealing that content, content, content...

Orzo with Chicken Sausage

Creamy Orzo with Chicken Sausage

By Kelsi Roth, Senior Graphic Designer & Social Media Coordinator A super simple, one-pot recipe! 1/2 large zucchini, sliced into round discs then quartered4 ounces white button mushrooms, sliced3 cloves garlic, minced1/2 large onion, chopped3 fully-cooked chicken sausage links, sliced into round discs then quartered, any brand1 1/2 cups orzo2 cups low-sodium chicken stock or broth7 ounces canned diced tomatoesSplash of heavy creamSalt and pepper, to taste In a large pot, over medium-high heat, heat 1 tablespoon of olive oil...

Woman with laptop

Create a Marketing Machine with a Blog

by Charles Pobee-Mensah, Director of Digital Marketing Every jeweler goes through a phase when they’re obsessed with Google. It dawns on them that everyone uses Google for everything. But they have to dig to find their own site after trying a search. A blog isn’t just a way to address this. It’s a certified marketing machine. Blogs Give...

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