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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Comforting Tomato Soup

By Kelsi Roth, Senior Graphic Designer & Social Media Coordinator Comforting Tomato Soup 1 medium white or yellow onion6 tbsp butter2 cans diced tomatoes (14.5-ounce cans)46 oz tomato juice3-6 tbsp sugar (to taste)1-2 tbsp chicken base (or 3 chicken bouillon cubes)freshly ground black pepper (to taste)1 cup sherry (optional)1 ½ cups heavy cream¼ cup chopped fresh basil¼...

Don’t Get Distracted by the Trees On Your Website

by Charles Pobee-Mensah, Director of Digital Marketing Your online presence is a vast exotic ecosystem teaming with jubilance and life. It is your honorable duty to stand at the helm of this majestic beauty and guide it to ever-increasing greatness. That is if you're not busy spending six hours trying to fix a typo on a blog...

Is Your Paid Search Agency on Top of Its Game?

by Shane O'Neill, Vice President As most are aware, online paid search (SEM) is a hyper-competitive space. Keyword strategy, audience targeting, campaign and website optimization…the list goes on. They’re all key to maintaining appropriate budgeting, scaling of CPC spending, and attaining sustainable campaign metrics. However, if you advertise on Google, they’re switching it up. Google is sunsetting Broad...

Baked Feta Pasta

by Hayley Lardinais, Account Coordinator The TikTok pasta recipe that is taking the internet by storm! I’ve seen many variations of the recipe, but this one from The Washington Post is the best combination of easy AND delicious.  Baked Feta Pasta 2 pints cherry or grape tomatoes ((17 1/2 ounces / 500 grams))4 cloves garlic (halved lengthwise)½ cup extra...

So much to love.

By Ellen Fruchtman, President In a few days, Cupid’s arrow will be in full force. Valentine’s Day, with its long history, is the day we celebrate those we love. Which got me thinking. What do you love about your business or what you do for a living? Yes, all jobs and/or running a business can be frustrating...

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