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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.
Doctor Will Text You Now

The Doctor Will Text You Now

by Angie Ash, Executive Vice President If there’s a certain segment of technology that’s seen a surge in growth in 2018, it’s business to consumer texting, surprisingly even by conservative corporations. In just this year alone, I’ve received texts confirming my mammogram, that my contacts are in, that my receipt from a purchase made on Square is ready...

Rise of Amazon

Social Takes the Lead and The Rise of Amazon

by Shane O'Neill, Vice President According to the 2018 State of Digital Advertising report, Social Media has become the #1 digital marketing medium. On the rise is Amazon, who is planting their flag as the e-commerce giant…but opportunities for the local retailer are available, although many are unaware. Social Takes the Lead Social Media has become the most popular...

Turkey Chili

Easy & Light Turkey Chili

by Kelsi Roth, Graphic Designer This turkey chili is a lightened up version of the classic, perfect for cooler fall weather. This large batch makes 12 1-cup servings and heats up well for leftovers. Simple ingredients mean easy last-minute substitutions, too! Out of kidney beans? Substitute cannellini. No ground turkey? Try lean beef or shredded chicken. Ingredients: 1...

Google Ad Tips

3 Google Ads Tips for Jewelers

by Charles Pobee-Mensah, Director of Digital Marketing Advertising on Google is so complicated that they offer a certification for it. Yes. A certification to buy ads. Why, you ask? Because if you don’t know what you’re doing, you’re probably wasting money. And will Google let people who don’t know what they’re doing buy ads? Yes. Yes, they will....

Cybercriminals Confession

A Special Feature on Security Issues by Yigal Behar

The Top Tricks, Sneaky Schemes, and Gimmicks Cybercriminals Use to Hack Your Computer Network The contemporary world is rife with digital thieves. They’re penetrating the complicated data structures of huge credit-monitoring companies like Equifax, scooping up the personal information of millions of people. They’re also targeting small businesses exactly like your own and extorting them for thousands and...