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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

Out Of This World Turkey Brine

By: Amber Bartolet, Social Media Marketing Manager Like many others, Thanksgiving last year looked a little different. Instead of travelling to Indianapolis to spend some time with our extended family, we had a small, intimate Thanksgiving at home with my parents and siblings. This was the perfect opportunity for us to try out this “Out of This...

The Metaverse Is Coming

By Shane O'Neill, Vice President On October 28, 2021, Facebook officially changed its name to Meta. Oh, you didn’t notice this on Facebook itself because Meta is a publicly-traded company and Facebook is just one of their assets. Meta will be spending tens of billions of dollars in the next few years to build the Metaverse and...

Captioning Social Media Videos

By Kelsi Roth, Senior Graphic Designer Video is a popular and highly effective way to engage audiences on your social media platforms. From Instagram to YouTube, video can’t be beat when it comes to return on investment and result rates. So how can you make those videos as accessible as possible?  Any time you utilize video with speech...

Winter Squash And Spinach Pasta Bake

By Ellen Fruchtman, President Smitten Kitchen has always been a great go-to for just about any recipe. Here’s a new one that’s been tried and devoured. Inspired by Yotam Ottolenghi, another one of my favorite chefs! Get it now. Winter Squash And Spinach Pasta Bake 1 large Egg1 cup Ricotta1 cup Finely Grated Parmesan 1 cup Coarsely Grated...

Enjoy The Ride

By Ellen Fruchtman, President  We set some high bars this holiday season and all expectations indicate it’s going to be a good one (again) for the world of fine jewelry. Short-term gains should always be leading to long-term strategies. So even though your eye is on the immediate prize, 2022 is just around the corner and the...

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