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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.

The Big Game

By Angie Ash, Executive Vice President Did you watch The Big Game? Many people still don’t realize the NFL owns the rights to the term Super Bowl! Regardless if you were Team Buccaneers or Team Chiefs, or just wanted to see The Weeknd at halftime, you likely noticed the theme of the commercials this year aimed for...

Red Velvet Cookies

by Ashley Bowen, Account Coordinator Love is all around. These red velvet cookies are festive and the perfect way to celebrate the season. And, they’re delicious and sure to delight anyone with a sweet tooth! Red Velvet Cookies 1 cup unsalted butter1 cup granulated sugar1 egg2 teaspoons vanilla extract2 cups all purpose flour½ teaspoon baking soda½ teaspoon baking powder¼...

COVID Bridal Boom?

by Shane O’Neill, Vice President It happened in a flash. COVID-19 hit the newswire, cases grew and, before we knew it, the country was on lockdown. People couldn’t leave the house, businesses were closed, and people had to decide who they were going to shelter in place with. When abrupt events like these happen, such as the...

Rose Champagne Mug Cake

by Kristy Cartmell, Designer & Social Media Specialist It’s February, which means Valentine’s Day is just around the corner. Celebrate this romantic time of year with a dessert that is sure to satisfy your sweet tooth cravings. It’s easy and quick to make! Rose Champagne Mug Cake FOR THE ROSE CHAMPAGNE SYRUP4 tablespoons rosé champagne (can also substitute with...

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