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Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
6800 West Central Avenue Building F Toledo, Ohio 43617
(419) 539-2770
suits@fruchtman.com
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Tuesday Tips & Tricks

Industry insights from the jewelry marketing experts.
Marketing strategies

Marketing Strategies for the Sub $1.5M Jeweler

by Shane O'Neill, Vice President Let’s face it, marketing dollars are a precious commodity and it’s difficult to compete with larger jewelers who have larger budgets. So, what’s a smaller jeweler to do? Embrace change. When it comes to developing a marketing budget, one must consider multiple advertising avenues. Compounded by the rise in digital marketing and...

Sharing on Social Media

The Science of Sharing on Social Media

by Logan Taylor, Social Media Coordinator The Facebook Algorithm. It’s constantly changing. But, could there be a way around it? Yes - increase your engagement! With more engagement on your posts - liking, commenting, reacting or sharing - Facebook’s Algorithm will see your content as valuable and relevant. In return, showing your content more frequently and with...

Lemon Bars

Lemon Bars

by Michael Fruchtman, CFO Ingredients: 1/2 cup (1 stick) of butter, melted 1 cup, plus 2 tablespoons of flour, divided 1/2 cup of powdered sugar, plus more for dusting the bars 1 cup of granulated sugar 1/2 teaspoon of baking powder 5 tablespoons of fresh lemon juice 2 eggs, slightly beaten Directions: Heat oven to 350 degrees. In a medium bowl, combine melted butter with 1 cup...

Your Marketing Animal

What’s Your Marketing Animal?

by Angie Ash, Executive Vice President There you are, sitting in your store’s conference room, hashing out ideas for your latest marketing campaign. You’re really happy because, for three weeks straight, you’ve been contributing ideas alongside your teammates. For once, everyone is on the same page, from the store bookkeeper to the manager to the owner. The...

Schmitt Jewelers - Winner

A Big Congratulations!

by Ellen Fruchtman, President To our own Schmitt Jewelers in Phoenix, AZ for their winning design in the AGTA Spectrum Awards 2018! This stunning ring features a 14.73 ct. orange zircon from color gemstone expert, Roger Dery. Accented with tsavorite garnets and diamonds. See all the winners here....