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Angie Articles Tag

Channeling Positive Vibes

By Angie Ash, Executive Vice President  Cristy Cali has joined Fruchtman Marketing as a new project and social marketing client. Located in Saint Rose, Louisiana, outside New Orleans, we’re channeling positive vibes in our marketing and can’t wait to create some magic together. To read more about Cristy Cali, visit cristycali.com. Looking for a new strategic direction?...

Is your name Lewis?

By Angie Ash, Executive Vice President Lewis Jewelers in Houston, Texas and Lewis Jewelers in Ann Arbor, Michigan have hired Fruchtman Marketing. Lewis Jewelers in Houston has hired Fruchtman for their full-service marketing endeavors including all traditional and digital initiatives. A new branding campaign has recently launched for them called Love. Life Lewis. Lewis Jewelers in Ann...

Unsubscribing to Bad Email Practices

by Angie Ash, Executive Vice President Toward the end of 2018, as I was going through my morning email, it struck me how much “junk” email I had been accumulating. Not spam, these were emails I had opted into receiving, some delusional, like the notion that someday I’ll actually win HGTV’s dream house giveaway. (Insert loud laughter...

Game Day Cuban Sliders

by Angie Ash, Executive Vice President What do you get when you combine ham, swiss cheese, pickles, and this tasty yet simple sauce? A request for the recipe and an empty platter at your big game party. It’s a win! Ingredients  24 pack of Hawaiian rolls (this is important and adds some sweetness) 1 package of sliced ham 8 slices...

Sleigh Bells Ring. Are You Listening?

by Angie Ash, Executive Vice President Engage the Five Senses in Your Store This Holiday Season As the song goes, “it’s the most wonderful time of the year.” For many people, though, possibly you included, it’s also the most stressful time of the year. Will the end of the year sales you’re anticipating happen again this year?...

Doctor Will Text You Now

The Doctor Will Text You Now

by Angie Ash, Executive Vice President If there’s a certain segment of technology that’s seen a surge in growth in 2018, it’s business to consumer texting, surprisingly even by conservative corporations. In just this year alone, I’ve received texts confirming my mammogram, that my contacts are in, that my receipt from a purchase made on Square is ready...

Ice cream flavors

I Just Want Chocolate

by Angie Ash, Executive Vice President Marketing Campaigns are like Ice Cream Flavors. At Fruchtman, we’re in the midst of testing out the capabilities our project management software offers. We decided one of the tests should be fun, because who really looks forward to testing out software capabilities, right? Someone on our team threw out the idea of...